- Impact
- 18
stdfriends.com
• one of oldest and largest dating networks for singles living with STDs
• Launched in 2002
• 32,000+ members (2nd largest site of this kind)
• Top Search engines positions
More Info
$75K
Niche:
people living with uncurable STDs (herpes/aids)
This is a "market" on its own, maybe even larger than 'regular' market.. Just take a look at sad statistics:
- "In the United States, an estimated 15.3 million new cases of sexually transmitted diseases (STDs) occur each year"
- "About one in five people in the United States over age 12 – approximately 45 million individuals – are infected with HSV-2, the virus that causes genital herpes"
- "Up to 1 million new HSV-2 infections may be transmitted each year in the United States"
- "An estimated 20 million people in the United states are infected with HPV, and as many as 5.5 million new infections occur each year."
Source
this "gold mine" hasn't been discovered by any "big players" of dating/social business like AFF.com, or match.com
Facts:
People have choices: they can go to bar and meet someone.. they can meet someone at company's picnic, or be introduced to someone by their friends and families. As a last resort they could go online and use one of thousands web-based dating services. In case of failure of current relationship, people start exploring all those options all over again.
People, who live with herpes/AIDS, don't have such options. 99% of them will not take chances of approaching someone, because of the fear of being rejected and embarrassed . Herpes is not a deadly disease, but it is not curable. If current relationship didn't work , the person will be forced to come back and start search all over again.. web is the only option.
From business stand point this niche is much 'stronger' than any web-based social service out there.
None of the advertisings on 'regular' site will reach all potential consumers simply because all people belong to different consumer groups: they all have different tastes and preferences, they belong to different social groups etc etc. The only product that will get interest of all of them would be a "love potion", but i haven't heard any scientific breakthrough in this field. Most likely it will be immediately banned by government and the only place to buy it will be some dark alley.
100% of customers in this STD-related niche belong to the same consumer group right from the start because they are sharing same medical condition (it would be interesting to conclude a research regarding other medical conditions that limit their partner choices to self-alike).
All people using this kind of sites is highly interested in anything that allows them to maintain / improve their condition.
Who are potential advertisers?
Pharmaceutical companies, plus all STD prevention organizations.
• one of oldest and largest dating networks for singles living with STDs
• Launched in 2002
• 32,000+ members (2nd largest site of this kind)
• Top Search engines positions
More Info
$75K
Niche:
people living with uncurable STDs (herpes/aids)
This is a "market" on its own, maybe even larger than 'regular' market.. Just take a look at sad statistics:
- "In the United States, an estimated 15.3 million new cases of sexually transmitted diseases (STDs) occur each year"
- "About one in five people in the United States over age 12 – approximately 45 million individuals – are infected with HSV-2, the virus that causes genital herpes"
- "Up to 1 million new HSV-2 infections may be transmitted each year in the United States"
- "An estimated 20 million people in the United states are infected with HPV, and as many as 5.5 million new infections occur each year."
Source
this "gold mine" hasn't been discovered by any "big players" of dating/social business like AFF.com, or match.com
Facts:
People have choices: they can go to bar and meet someone.. they can meet someone at company's picnic, or be introduced to someone by their friends and families. As a last resort they could go online and use one of thousands web-based dating services. In case of failure of current relationship, people start exploring all those options all over again.
People, who live with herpes/AIDS, don't have such options. 99% of them will not take chances of approaching someone, because of the fear of being rejected and embarrassed . Herpes is not a deadly disease, but it is not curable. If current relationship didn't work , the person will be forced to come back and start search all over again.. web is the only option.
From business stand point this niche is much 'stronger' than any web-based social service out there.
None of the advertisings on 'regular' site will reach all potential consumers simply because all people belong to different consumer groups: they all have different tastes and preferences, they belong to different social groups etc etc. The only product that will get interest of all of them would be a "love potion", but i haven't heard any scientific breakthrough in this field. Most likely it will be immediately banned by government and the only place to buy it will be some dark alley.
100% of customers in this STD-related niche belong to the same consumer group right from the start because they are sharing same medical condition (it would be interesting to conclude a research regarding other medical conditions that limit their partner choices to self-alike).
All people using this kind of sites is highly interested in anything that allows them to maintain / improve their condition.
Who are potential advertisers?
Pharmaceutical companies, plus all STD prevention organizations.
