Cybersquatting — or typo-, domain-, URL-, or whatever other type of squatting you wish to call it — usually takes one of a handful of variations. It could be a misspelling like twtter[.]com. It could be a correct spelling but a different TLD (twitter[.]org instead of twitter[.]com). Or it could be a misuse of a country domain, like .cm (where the user might leave out the “o” in .com). The traffic sent to these misnomer domains would then direct to a phishing site asking for a login, or an activist site, or an opposing candidate’s site.
While these campaign jabs are trivial and even somewhat lighthearted consequences, not planning ahead when creating an online presence can have harmful results for a company’s reputation and its customers.
Read MoreWhat names, products, topics, or words can be associated with or are related to your business? Think outside of the business name itself to gather more traffic, and to also protect its brand and reputation. Think about the negatives as well as the positives. One of the best ways to prevent an attack on a company’s reputation is to get there first...
