.tv Cuban asserts online vids inferior to broadcast & predicts video ad market collapse

[sinnr]

Saw this while surfing the net this evening:

Mark Cuban: Online Video Ad Market Will Collapse
Posted on Dec 8th, 2006

Eric Savitz (Barron's) submits: Mark Cuban, dot-com billionaire, Dallas Mavericks owner, HDNet chief and widely read blogger, gave a talk at the UBS Media conference. In a brief research note, UBS analyst Aryeh Bourkoff provided a summary. Some of the high points:

Cuban believes the high cost of converting standad definition content to HD is “prohibitive.” He thinks standard definition content will eventually become the TV world equivalent of AM radio.
Cuban says 64% of the HDNet subscriber universe watches HDNet weekly; 16% watch daily.
Cuban asserted that online video will be less able to compete with broadcast ad sales and that CPMs on Internet video will collapse given increased inventory.
Cuban thinks content owners are waiting to see if Google (GOOG)/YouTube will pay for content before litigating.
Cuban thinks it would be a mistake for Yahoo (YHOO) to buy Facebook as younger “demos” move on once properties become commercialized.
Cuban thinks click fraud remains a meaningful issue.

 

[SKG]

It does not suprise me that he made such statements being that he owns a cable tv channel.

 

[equity78]

Exactly SKG nothing more than self serving propaganda from an ego maniacal guy who got lucky to sell before the DOT COM bubble burst. TV and Internet merging and becoming ubiquitous is bigger than Mark Cuban abd his giant ego. Go print some more David Stern University Tshirts or be honest and say I am protecting by HD Net by denouncing online video content sites