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Criteria to Renew Parked Domains?

Labeled as advice in Domain Parking and Traffic Monetization, started by Shayne, Jun 11, 2021

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  1. Shayne

    Shayne Established Member

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    In about a month, my parked domains are starting to expire for the first time and I’m not sure what should be the criteria to renew a domain or just let it expire.

    I am looking at the last 30 days statistics in hope of finding which domains have not dried out yet and are worth renewing.

    What should be the criteria? If traffic is still coming in or should it be the raw revenue?


    For example where I struggle:
    1. I have one domain that had 173 visits in the last 30 days but had zero clicks. Should I renew it?

    2. I have a domain that had 337 visits in the last 30 days but the revenue for that time period is $0.37. If I multiply it by 12 months, it’s not enough to cover renewal fees. Should I renew it?

    3. On the contrary to 1 and 2 (domains that have some visits), I have domains with very little traffic but one or two clicks are enough to cover renewal fees.
      One domain had only 4 visits in the last 30 days and one click of $0.36. Should I renew it?
    In short, I got confused.

    From your experience, how should I determine which domains are worth renewing?
     
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  2. likemike

    likemike Established Member ★★★★★★★★★★

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    Hi Shayne! You're really asking at least what used to be the million dollar question for a novice domainer. Without knowing the names it's hard to tell. If they pay for themselves with parking revenue, my question would be -- Why not renew them? If they are good names that are meaningful and concise that are dot coms then I'd think that would be a no-brainer. But if they are pigeon poop like the over-whelming majority of domains that would never have a use then dump those suckers fast! And above all else learn from your mistakes!

    Good luck with domaining!
     
  3. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    exactly!
    no one can give advice without knowing the actual domain names.

    however, you might try moving those that don't get clicks to another ppc platform

    imo...
     
  4. Hypersot

    Hypersot Top Contributor VIP

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    The ONLY criteria for domains that are dedicated to parking is whether they earn more money than their renewal in one year's time.

    It is highly unlikely (and very very rare) for a domain to start earning money suddenly after more than a year passes with minimal earnings. Even seasonal domains will show some promise the season they perform best.

    Don't waste energy, time and cash in something that *might* bring money sometime in the future. It's better if you spend that time and that cash in searching for new domains imo.

    Personally, I only renew domains that bring around $10-$20 yearly profit after renewal
     
  5. thegeekguy

    thegeekguy Established Member ★★★★★★★★★★

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    I also have the same criteria as @Hypersot at the minimum domains should earn enough for renewal fees.

    @Shayne I would look closely at those 1 to 2 high value click low traffic domains, if you think the traffic was type-in traffic and not from links that disappear with time I would definitely keep them
     
  6. Shayne

    Shayne Established Member

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    Thank you all for really good insghits and detailed answers!! I appreciate it. 🙌


    Those domains who covered their renewal fees, it’s a no brainer, I will renew them.
    As @likemike said, why not.

    About the rest, the thing is that several of them got some traffic and that is what I am focusing on.
    The names are dot com and dot net but it’s not as if I registered them because of their name, I was after their traffic.
    I didn’t list them for sale — it is something I do want to try and didn't have the time yet.


    I'm attaching statistics screenshot of the domains in question, this is the last 6 months report.
    The ones I marked green are the ones I choose to renew so far.


    Just so I know, is it allowed\common\acceptable to share the actual domain names here on the forum?
     

    Attached Files:

  7. FolioTeam

    FolioTeam AMDB.tv VIP

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    If a domain, meant solely for parking, cannot pay for its renewal and at least that of another domain, then it should be dropped in my opinion.
     
    Last edited: Jun 12, 2021
  8. olegaz

    olegaz Established Member

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    Look at last 3-4 months data.
    There are a lot of names, that can do like $0.10-$0.00-$6.00-$0.30 in last 4 month rev
    What is important, is that a) last 4 months average monthly rev is 20% more than 1/12 of renewal fee and b) traffic on domain is still there. If both match = renew, if not = drop
    It's a formula that works for us, with over 60k parked names over the years.
     
  9. Hypersot

    Hypersot Top Contributor VIP

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    @olegaz ,
    that's an interesting approach.
    How does your formula calculate strictly seasonal domains?
    eg. if a domain performs extraordinarily during the summer period in eg. US, it has zero earnings all the other months and it also has an exp.date on March. Would you drop such a domain?
     
  10. Shayne

    Shayne Established Member

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    @olegaz, Thank you very much for sharing your formula 🙏

    That definitely makes sense and makes things easier.

    I just check each of the domains in question against your formula and I have only one renew and 5 “Maybes” that I might take a chance with.

    Things look much clearer now, I appreciate it my friend.
     
    Last edited: Jun 12, 2021
  11. olegaz

    olegaz Established Member

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    Yes, there is a general rule, that covers like 99% of all names
    And there are exceptions. We do not follow and find them on purpose. But from time to time, there are names that make all revenue in very short period, and then go completely dead. The general rule there - if domain made more that 5x annual renewal fee at any given month,and this was not a 1 "happy click", it may worth to keep it for one more year, and see if this will repeat. Usually it does not. But from time to time, it does. Like easter greetings domain we have, it make all revenue ($100+) within 10 days of Easter, and zero for the rest of the year.

    There is no magic formula, that works for all.
    The smaller the portfolio is, more time can be spent on deeper analysis. For example trying to find seasonal domains, looking if domain itself might have some value outside of parking (for example dictionary com/net domains), take into consideration domain acquisition price (for example if it was acquired for $xxxx a year ago, maybe it has some value still and it's worth to renew, even if parking revenue is below renewal), and so on.

    Our formula is good from time-benefit point of view, when monthly renewals are in 100s and 1000s of names. But it's not a fool proof either. We dropped some 4L .com's simply because they did not pass the last 4 month average revenue test :D, to give some example why it's not a magic bullet.
     
  12. thegeekguy

    thegeekguy Established Member ★★★★★★★★★★

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    @Shayne how the stats on these domains?
    1. On the contrary to 1 and 2 (domains that have some visits), I have domains with very little traffic but one or two clicks are enough to cover renewal fees.
      One domain had only 4 visits in the last 30 days and one click of $0.36. Should I renew it?
     
  13. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    @Hypersot and i typically agree on ppc generalities and advice
    however, since i park every domain acquired, then for me, the above wouldn't be the ONLY criteria.

    there are domains which may not earn their renewal fee in first year, but what they earn per click, may hold more knowledge about their potential "future value".

    then there are some names, that i might register such as generic typos:
    they might earn half or 1/3rd of their renewal fee in the first year and then pay for the 1st year renewal cost. in the 2nd year.

    ie: disabilityblank.com 471 51 65.52 USD 10.83 % 1.28 USD FEB/09/2016

    the above true name has been altered to prevent regs of my typo, but during the 5 years at sedo, it has earned $65 in ppc.

    although the profit margin in $ is small, the roi per year, is about 30%, since renewal is less than $9.

    imo...
     
  14. domseocrew

    domseocrew Established Member

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    Statistics, in particular CTR and EPC are the key points.
     
  15. Shayne

    Shayne Established Member

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    Hey @thegeekguy,

    I was talking about those 3 in this example:
    upload_2021-6-14_21-56-16.png
    upload_2021-6-14_22-0-54.png

    But they didn't pass @olegaz's formula so I chose not to renew them.
     

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    Last edited: Jun 14, 2021
  16. Hypersot

    Hypersot Top Contributor VIP

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    @biggie,

    agreed, there are certainly exceptions.
    Using the word *only* (especially in Caps) was a bit too absolute and one thing we all know is that nothing is absolute (except maybe the vodka :xf.smile:)

    In general however -and considering that parking is such an erratic money earner- it is much better if one new to parking spend their time in learning by experiencing new domains and their traffic rather than persist in making one domain to work imo.
     
  17. biggie

    biggie GreenFriendly.com VIP ★★★★★★★★★★

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    Hi

    let me know if/when you plan to drop some more non productive 4L.com

    :)

    imo....
     

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