Consumer Awareness of New gTLDs

[DaveX]

Very interesting article about consumer awareness of the new gtlds.

Here's a sample from the article:


http://www.thedomains.com/2016/08/09/radix-new-tlds-fare-end-consumers/

 

[Jason76]

Ironically, it is still bad business in the US even to have common non .com extensions. People often can only remember .coms and if your advertising a non .com you have to emphasize the extension in advertising.

However, if you have a website that your not intending to make money from, then risking a non .com extension might be possible. Possibly over time people will catch on to a non .com extension, but sometimes people are greedy for website profit, and therefore want the .coms, hence why certain ones are so expensive.

 

[Charles Sweeney]

Also if you are NOT in America, non .coms are often better, .co.uk for example, I use on sites for British audiences to emphasise the site is British and not American.

In such cases I have the .com too for those who naturally assume a site is .com

Just to say it's not all about .com, there are fantastic opportunities with the new generic names.

 

[Domain Lead Finder]

I call shenanigans on this survey.