new gtlds New gTLDs – Aren’t We Forgetting Something?

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Many people have strong opinions on this topic. And so they should. I propose we look at the new TLDs through the eyes of end user registrants. That’s a perspective we don’t hear much about, and we don’t talk about, as much as I think we should. I will conclude this article with some suggested – and alternative – metrics to gauge the true success of new TLDs.

So let’s spend a moment looking at the new TLDs from the point of view of a consumer. Let’s forget about the domainer point of view. Let’s forget about the registry point of view. And let’s forget about the registrar point of view.

(I understand why a handful of new TLDs like .bank need to enforce certain registration requirements. But for most new TLDs with restrictions this has only caused huge problems to adoption. It’s no wonder that so many of the new TLDs that had restrictive registration requirements are now backpedalling on those requirements.)

All of us in this industry can get back on the right track with the new TLDs – if we focus on the consumer and measure the right things.

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