.tv Competitive Tactic Question relating to .TV

[localexperts]

So you have a competitor. They have a generic name (no trademark issue) .COM. The .TV version of their name is open.

Do you reg the .TV version to put that company in a bind when you launch the .TV version for your site?

This a tough ethical question.

8 years of military school and college and my mental model is deny the enemy territory that he can use against you.

Wow, tough choice. Luckily the .TV in question is a premium and costs $7,500 a year. Still tough one. I want to destory their resolve and get them thinking emotional (ie "how dare he do that").

 

[TheBulldog]

If no TM issues, then why not?

Military tactics can work surprisingly well in business, which is why ex-military tend to get hired quickly.

Of course, I would say that you would need to dev something different then the dot com, or it could be looked at as kind of a hostage or squatting attempt.

 

[localexperts]

I was going to leave it as a parked page.

 

[TheBulldog]

How big is their site?

 

[localexperts]

Was Alexa 3,000 before the entire marketing team quit.