.mobi ColFin.mobi - Short brandable name... please appraise!

[namegeeks]

ColFin.mobi -

Could be online version of ColFin.com, a website that is operated by Column Financial Inc., a huge financial entity that financed, in 2004, $12.5 billion deals (and more since).

"ColFin" is an abbreviation that they use for their website name. TM search shows that there are no TM issues with the term "ColFin", in other words, this term is not TMed.

Please appraise the domain. Thanks guys!

 

[garrett200]

I think it can't be appraised because there is only one potential buyer.

It seems it would only be worth whatever they are willing to pay, unless there are other meanings for this term.

Also, you may still have issues with that even though it's not TM'd, because they could turn around and say that you registered in bad faith, since the only reason you registered it was because they own the .com and that you wouldn't have registered it otherwise. The fact that it's definitely not a dictionary term wouldn't help your case.

All that being said, I have a few of these types myself. They're a risk. A few things could happen:

1. Nothing happens, .mobi goes huge and you get type in traffic from this name, and make money for 50 years on PPC, parking it or something.

2. They file a claim for the name, for the reason I described above.

3. They make you an offer for it.