news .co is rising in popularity as the go-to choice!

[News]

Domain names play a crucial role in shaping a brand's identity. There’s no debate that .com has held the torch as being the premium domain TLD and is highly coveted by brands. But there are a small number of others that are increasingly becoming the TLD of choice – especially for startups. And, .co domains seem to be on the rise.

Recently, for domain investors and startup founders alike, .co has been gaining popularity and value – fast. So, when there’s gold, grab a pick axe. Let's dive into the history and significance, and some standout examples of websites using the .co domain.

Even when companies own .com domains, many are investing in the .co counterparts of their brand, as part of their domain strategy – Starbucks (sbux.co), American Express (amex.co), IBM (ibm.co), Apple (apple.co), to name a few. Investors take note – .co domains are increasing in popularity and value, and the race for domain aggregation is heating up....

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[Grilled]

Even when companies own .com domains, many are investing in the .co counterparts of their brand, as part of their domain strategy – Starbucks (sbux.co), American Express (amex.co), IBM (ibm.co), Apple (apple.co), to name a few. Investors take note – .co domains are increasing in popularity and value, and the race for domain aggregation is heating up....

Not sure if IBM is the greatest example; they own IBM in many different TLDs (defensive regs). By that logic, .SI, .BI and other ccTlds are also rising in popularity.

I guess one could argue that IBM is using the .co as a URL shortener/tracker.

https://twitter.com/x/status/1724789642418094463

 

[dirk]

I think you can easily gather data to check but imho, .co is a fading trend.

Sure, they were the cool kid for a while but rising in popularly right now? Doubtful.

 

[BrandingGo]

I have just got my first dotco name
Whitest.co

A short version for Thewhitecompany.com