new gtlds .Club’s approach to expired domain names

[Arpit131]

An example of how one new top level domain registry is releasing its expired domain names.

.Club CEO Colin Campbell told Domain Name Wire that he told investors to expect a 60% renewal rate. He doesn’t think it will stick at 75% in the long run due to promotions, but it’s ahead of what he promised.

Instead of going through a traditional drop, .Club is sending fully expired inventory through SnapNames. The auctions are attracting a fair amount of attention so far.

Source: Domain Name Wire

 

[brandnow]

Wish they wouldn't send them through SnapNames. Just make the names available again like most .com names.

 

[jmcc]

Big mistake. It keeps the domains in the speculative/PPC parked chain rather than releasing them for developers.

Regards...jmcc

 

[brandnow]

Big mistake. It keeps the domains in the speculative/PPC parked chain rather than releasing them for developers.

Regards...jmcc

Agree 100%.

.Club has been so successful. This is the one mistake if the auctions for expired names are the long-term strategy.