I think you are making pretty good use of the wordpress template, you chose good colors, and the ads are not overwhelming. Overall I think it is good use of a template; not great.
I would create some custom pages for keywords and use them for those top right buttons where you have "about". I started using this same exact template, funny enough, for FlowerGirlDresses.info but I am about take it in a different direction creating my own template using CSS. I find this way to be best for making mini sites with content that won't be changing/added to daily.
Hope this helps.