The global TLD market grew an estimated 3.8% YOY to 369 million domains at October 2019. Median growth of the top 300 largest TLDs was recorded at 3.1% YOY, down from 5.4% a year earlier.
Whether continued stagnation is due to reduced business confidence, saturated markets, alternative forms of online presence, or even the departure of speculation (‘domaining’), the dwindling growth is starting to drive other phenomena. Examples include consolidation among registries and registrars, as well as innovation in business intelligence analysis and tools.
The effects of consolidation may even have an effect on TLD market share. For example, within the gTLDs, 95% of domains are held with the top 20 – this has been rising since early 2019.
With so much choice among gTLDs, it is entirely possible that consumers, overwhelmed by choice, are shifting to what they know or see advertised.
Slow growth is also driving innovation, for example in Europe where ccTLD operators are developing domain crawlers, standardising registration terminology and improcing monitoring tools to better understand how their domains are being used (or abused).
read more (CENTR)
Whether continued stagnation is due to reduced business confidence, saturated markets, alternative forms of online presence, or even the departure of speculation (‘domaining’), the dwindling growth is starting to drive other phenomena. Examples include consolidation among registries and registrars, as well as innovation in business intelligence analysis and tools.
The effects of consolidation may even have an effect on TLD market share. For example, within the gTLDs, 95% of domains are held with the top 20 – this has been rising since early 2019.
With so much choice among gTLDs, it is entirely possible that consumers, overwhelmed by choice, are shifting to what they know or see advertised.
Slow growth is also driving innovation, for example in Europe where ccTLD operators are developing domain crawlers, standardising registration terminology and improcing monitoring tools to better understand how their domains are being used (or abused).
read more (CENTR)
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