I would like this in the feminine perfume or fragrance, but male? Then I saw the game changer, Bruce Willis has a Cologne.
Its really just for development in my opinion. Low-mid xx. Could be that one stop shop for the girl that wants her man to smell like Bruce during the day and P. Diddy at night. Goodluck
I like it, would make a nice niche cologne site. While the phrase celebrity cologne in itself doesn't get much search volume, the celebrity colognes itself get some.
beckham cologne - 260
antonio banderas cologne - 590
carlos santana cologne - 110
and so forth
the name itself, a nice brandable. You know exactly what the site is going to be about just looking at the name.