question Case studies of strong domain helping businesses

[DigitalGems]

Hi all,

No doubt in my mind that a strong domain amplifies successful businesses. I remember reading/hearing about how nuts.com first struggled but ultimately really helped the business reach new heights.

Are there any examples where the same type of business with the same investment was a/b tested for an average domain against a great one? e.g. a/b test same budget, similar design on shirts.com vs wesellshirtz.net

imo strong domains are one of most undervalued assets (even today) where in some affluent areas an average home costs 7 figures but a quality domain can be bought in the 4 and 5 figure range. And can amplify a businesses’ success big time. Looking for case studies that show impact of a quality name

 

[DigitalGems]

Bump

 

[Kyle Tully]

Hi all,

No doubt in my mind that a strong domain amplifies successful businesses. I remember reading/hearing about how nuts.com first struggled but ultimately really helped the business reach new heights.

Are there any examples where the same type of business with the same investment was a/b tested for an average domain against a great one? e.g. a/b test same budget, similar design on shirts.com vs wesellshirtz.net

imo strong domains are one of most undervalued assets (even today) where in some affluent areas an average home costs 7 figures but a quality domain can be bought in the 4 and 5 figure range. And can amplify a businesses’ success big time. Looking for case studies that show impact of a quality name

Sherpa and DNW have many such examples.

 

[DigitalGems]

Sherpa and DNW have many such examples.

Thanks! Specific a/b tests or more upgraded domain and then seeing business take off?

 

[Kyle Tully]

Thanks! Specific a/b tests or more upgraded domain and then seeing business take off?

You can’t do a proper a/b test of a business name in any practical way.

 

[nicenic]

A strong domain will not save a weak business, but it can make a good business look easier to trust, remember, and share.

 

[TonnyDomains]

I agree that a short name. Most likely a noun, will be a success.