I was just investigating the Sec filings today This is the first time I have done this, so I’m still discovering and learning. If something is incorrect, please bear with me. Also, if this news has been covered before, my apologies! It seems that Caring.com domain name was valued at $14.6 Million. In 2014, Bankrate acquired Caring, Inc. for approx. $54 Million Below is the snippet: "On May 1, 2014, we acquired Caring, Inc. for $53.7 million, net of cash acquired, and $4.3 million was placed in escrow to satisfy certain indemnification obligations of Caring’s shareholders. All escrow payments have been made. We recorded approximately $23.0 million in goodwill, which reflects the adjustments necessary to allocate the purchase price to the fair value of the assets acquired and the liabilities assumed. We expect goodwill will not be deductible for income tax purposes. Approximately $29.5 million was recorded as intangible assets with estimated weighted average useful lives of 9 years, consisting of an Internet domain name for $14.6 million, customer relationships for $9.9 million, and developed technologies for $5.0 million" https://www.sec.gov/Archives/edgar/data/1518222/000156276217000036/rate-20161231x10k.htm Your thoughts?