Candy.com to sell for $3 Million

[networkmsia]

http://www.ricksblog.com/my_weblog/...t-deal-candycom-to-sell-for-3mdeveloping.html

Toys.com, Candy.com !!!! WOW!!!

Can somebody here please teach me, how to negotiate for such a price ?
How do you convince the buyer that your domain is worth millions ?

 

[samuelhr]

Just tell them it's a 5L!

Seriously though, if the name is good they need very little convincing. Rick has a lot of brilliant names, most will sell themselves

 

[ssamriga]

well, first you have to really own a supernice one word .com which describes a product with billions of dollars behind it

 

[owntype]

You will have that courage if you are a deep pocket investor

 

[networkmsia]

its true.
but behind all those sales,
I am sure there are lots of things going on.

For example, Toys.com
How did they contact the CEO and Marketing Manager or Toy R Us ?
Did they visit Toy R Us office ? or did they call ? or use email ?

What was the sales letter like ?
How to tell the price without making the buyer scared ?

 

[Brujah]

$3M PLUS " an ongoing percentage of sales to a US based candy company."

 

[NetOctave]

What was the sales letter like ?
How to tell the price without making the buyer scared ?

The trick is to generate interest first and then reveal the price.
The problem is, we reveal the price before the buyer is even minutely interested.

 

[banners]

Domains like these sell themselves. Very nice name & sale.

 

[DomainTalker]

I am sure there are lots of things going on.

For example, Toys.com
How did they contact the CEO and Marketing Manager or Toy R Us ?
Did they visit Toy R Us office ? or did they call ? or use email ?

The company that owned Toys.com was in liquidation...The domain, Toys.com, was sold at a special auction arranged by a legal firm, which invited several of the key players in the toys/kids space...

In fact, I heard Toys R Us nearly lost it, at first, because, at the first auction, they only had a budget of $1million, and it went for about $2.1m, I think....However, the initial winner of the auction failed to pay.....When they auctioned it again, Toys R Us went all out, and won it for $5.1m, or so.

.

 

[dbtbandit67]

yeah because everyone knows people prefer to buy their candy online (sarcasm)

 

[Traveler]

Can somebody here please teach me, how to negotiate for such a price ?

To start, having a stellar keyword .com would help :hehe:

 

[gemstar]

its true.
but behind all those sales,
I am sure there are lots of things going on.

For example, Toys.com
How did they contact the CEO and Marketing Manager or Toy R Us ?
Did they visit Toy R Us office ? or did they call ? or use email ?

What was the sales letter like ?
How to tell the price without making the buyer scared ?

I think Toys.com was owned by another company which went bankrupt.Their assets were sold at auction

 

[dropsdomains.com]

I call him Rick Smartz :D

 

[plaggypig]

yeah because everyone knows people prefer to buy their candy online (sarcasm)

Customised products (M&Ms, love hearts, etc.), products too big for retailers to stock, new product line testing, candy designed to be gifted, high end chocolate, etc.

And just look at how much Amercians spend on candy at Halloween and Valentines Day each year.. I think the fact so much candy gets sold on these special occasions makes having such a domain name even more lucrative, because you don't need to bother building a huge brand, but advertise the hell out of it for just a few days out of the year.

Would love for Rick to post his revenue figures on this next year.

Sweet deal IMO