When someone buys such a domain name like Canadian.com or Israeli.com or something of this sort, instead of Canada.com, Israel.com, France.com etc. what would someone build on such a name? With the latter, you could build anything around Tourism, cities, countries, currency exchange etc. But what with the former? I can imagine something like a country-specific social media site. What else would someone build on such a domain name not as the government but as a private company? I always fail to appreciate what, as a business, could be appropriate for such names?