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I've been trying to understand the psychology of the brokers in domaining, the value that they bring to the table, their business model and how does it all fit in, in the whole array of things.
When looking at the entire brokering industry, be it, Dave Evanson, selling $75M+ in domain names over the course of his career or any other broker in the business, if I were to classify their services in one of the following categories:
1) Inbound - Helping negotiate a deal for a potential lead who wants to acquire a domains
2) Outbound - Finding the right lead/potential end-user for a domain name that you own
I would classify a typical broker into an outbound salesperson. A broker takes your domain name after having looked at all the aspects of the domain, the pricing that is possible for the same, whether it is worth their effort and then, identifies the right lead who would be willing to invest those millions (hundreds of thousands or millions of dollars) and convince them to negotiate and purchase that domain name.
Now doing that outbound (whatever it might be in this case - whether reaching out to the top bosses in a particular company or whether it is a startup), they know who to reach, how to reach, what value to show to these companies and most importantly, how to close a sale for such an amount.
The way someone does a deal for $$$$, these guys know how to do it for $$$,$$$ or $,$$$,$$$. And I believe, there is a lot to learn from that process and put it here in our method to close $$$$ or even low $$,$$$ sales, should we go ahead and learn from them.
So, inviting brokers, experienced folks to share how they identify a domain name that would like to broker, how do they find out leads for the same, how do they reach out to them and how does a typical sale closes
For anyone who wishes to add more questions which may be answered by such excellent and experiences folks, you can add a +1 and write your questions. We may probably invite a broker to the thread who shares his wisdom with us.
When looking at the entire brokering industry, be it, Dave Evanson, selling $75M+ in domain names over the course of his career or any other broker in the business, if I were to classify their services in one of the following categories:
1) Inbound - Helping negotiate a deal for a potential lead who wants to acquire a domains
2) Outbound - Finding the right lead/potential end-user for a domain name that you own
I would classify a typical broker into an outbound salesperson. A broker takes your domain name after having looked at all the aspects of the domain, the pricing that is possible for the same, whether it is worth their effort and then, identifies the right lead who would be willing to invest those millions (hundreds of thousands or millions of dollars) and convince them to negotiate and purchase that domain name.
Now doing that outbound (whatever it might be in this case - whether reaching out to the top bosses in a particular company or whether it is a startup), they know who to reach, how to reach, what value to show to these companies and most importantly, how to close a sale for such an amount.
The way someone does a deal for $$$$, these guys know how to do it for $$$,$$$ or $,$$$,$$$. And I believe, there is a lot to learn from that process and put it here in our method to close $$$$ or even low $$,$$$ sales, should we go ahead and learn from them.
So, inviting brokers, experienced folks to share how they identify a domain name that would like to broker, how do they find out leads for the same, how do they reach out to them and how does a typical sale closes
For anyone who wishes to add more questions which may be answered by such excellent and experiences folks, you can add a +1 and write your questions. We may probably invite a broker to the thread who shares his wisdom with us.