

It's not about the industry, it's like I can buy a word+broker/brokers .com domain and a business is using word+brokerage, or vice-versa, would they prefer one over the other? Or it doesn't make any difference?
ii would assume that the descriptive adjective or proper noun comes before the service for this particular keyword.
as in, you want to define what kind of service or personalize it by adding a surname or regional/geo name:
"Bob'sBrokerage" or CertifiedDomainNameBrokers.com or SouthwestBrokers
imo...
examples: AceBroker, TopBroker, etc
names like those have to attributed to the "area of specialty" either by word of mouth or thru advertising
someone holding them would have to develop around that service for others to know what it does.
imo.....

