"Broad" keywords v. exact

[dbtbandit67]

Everyone here agrees that owning keyword.com is stupendous in helping you rank well for "keyword".

However, it's also great in helping you index for similar "broad" terms, such as: overture keyword, keyword tool, etc.

I bring this up because the majority of my search engine hits are from these broad terms. So although only a few of my domains get a lot of hits off the exact term, my sites make money anyways because I get so many hits from broad terms.

Maybe some of you have additional insight.

Discuss.

 

[heidrek]

This is true to a point but it really depends on the niche and competitiveness.

In competitive markets like finance and loans I'd say you're better targeting a specific query and nailing that down for your traffic that going the broad route.

As for parking, well it's rare that a parked domain will rank well in Google due to lack of content so most traffic comes from type ins and old links.