https://techcrunch.com/2017/07/11/brandless/ Non-labeled products certainly don't need a domain name- could be interesting future for more products to become commodities to be as equal as gasoline across all sorts of vertical markets. If you think about it, what difference other than perception is there in so many products? Perception being more important than reality obviously is why there are brands in the first place for the past 100 years and so many commodity products are simply existing from image advertising and the result of lot's of $$$ and hype. Marketing hype NOW drives the market but who knows the future. Something like this could occur across many verticals with the direct sales of Business to Consumer (B2C) via the net. No stock, plain labels, no stores, no distribution, no middlemen, no employees, all automated machines and robots filling up boxes, bottles and containers. Everybody who loves Amazon now, might find this business model even better. Interesting article- and who knows maybe a new trend that might catch on. Good to see someone going after the grocery business in a different way than Amazon is reselling what already is produced. Not sure who remembers the grocery chain stores way back that started all white labels and a blue stripe labeled as "Generic".