Branding Question: Which name use as main domain, plural or singular?

[jeancarioca]

Dear all,

I'm launching a new fashion blog in Brazil called Fashion Style. It's a business based on the clothing dressed by famous TV series stars.

I have both names fashionstyle.com.br and fashionstyles.com.br, however, I'm looking for some advice to choose which one is the best.

Right now, I chose the singular name because of there are more searches related to this term. And the plural is just being redirected to the main domain.

Moreover, some people told me that the plural name sounds more brandable.

I want to hear your feedback. What would you use and why?

 

[Chris Wright]

to me, the singular sounds like reportage / journalism
the plural sounds like styles available for purchase

 

[jeancarioca]

@Chris Wright , I appreciate your feedback.

But in your opinion, which one you would use for the current purpose.

 

[Chris Wright]

If your blog is mainly reportage I would use the singular.

 

[Gian]

Based on your blog type, i will prefer use singular name

 

[000]

I agree, I like the singular better for your purpose. Good luck!

 

[deflee79]

I agree the singular fits better for the content of the domain.

 

[Doyourbest]

I prefer singular for blogs

 

[DKN]

Better to choose plural for product names.

In your case singular will fit best, JMO.

 

[hookbox]

Singular

 

[Name Trader]

I agree with everyone else. Singular. I agree with @Chris Wright that I would only use the plural for selling Fashion Styles products. (It even sounds a bit klunky).