Hi NPers, I observed a lot of domainer and domain sales popular platform place much value on brandable and how sweet the domain name is in English and other languages than the SEO factor. Saw some domain sold in the popular platform for $5,000 - $20,000 above which at my check has just Domain Authority DA1 and about 80% Spam score. But personally I seem to be much crazy about SEO feature of domains (maybe because am an SEO expert with over 7years+ experience and spend almost half of my day researching niches for clients and acquiring new knowledge on SEO). The SEO features domains make good returns faster and long-term too for the end-user and could get started ranking well from day one with quality contents. That had let me start my own disruptive expired domains website getdomaindata /com, which focuses mainly on expired domains for SEO benefits even at a crazy discounted price as I aim to build the brand trust for now over making profits. Just like to hear your view and other domainers here to know if I have other out there that also think outside the box when it comes to researching and picking domains to add to your portfolio. And if you are just end-user reading this, will appreciate your contribution too on which do you look for first in your domain search either for niche and business site. Brandable or SEO? - What Comes First In Your Domain Search?