Brandable domains

[nebulalive]

It seems like we have entered a new era in brandables i think they are more sought after than ever before.

Companies who once would have wanted names like mobilephoneapps.com or onlinebusiness.com would prefer short brandables like appfly.com or appsy.com or Bizing.com , a short memorable name to front their company.

looking through lists of hundreds of new start ups this seems to run through all businesses from tap tag nfc bigdata and so much more.

Just looking through now at nfc stickers providers names like Tagstand, Flomio Taglet, Tappin and many more, Most of these seem to be in the dot com with the dot net and dot org secured by the owner.

Are we entering the age of the Brandable or does it just help the owner having the exact term linking to their website also making exact terms a must as well.


Looking on sites like Dnjournal their were quite a few brandables selling for fantastic prices.

What does everyone think of brandables? Do you find it hard to sell a brandable name and end up just waiting till an end user contacts you or try to send emails out regarding your brandable names.

With over Over 5000000 small businesses starting up each year
and all of these will be in need of a name it seems like a good idea to invest, just don't buy gold lol lowest price for over 33 years.

 

[jamesbooth]

yea i think you might be right to be honest. So many new companies are starting up and they all want domains as short and as catchy as possible. you could be lucky and strike gold if a company is willing to pay big. you are also taking a risk tho if no one ever approaches you.

 

[Name Trader]

As James says. It's a big gamble if they will choose your domain. Because to be quite honest, why should they pay you for a brandable domain, when they can think one up for themselves for regfee.

 

[nebulalive]

With that said, you would be surprised how many people are impulsive and look through sites like brandbucket to buy their names, they haven't got to spend hours checking if a name is trademarked, available or try to be creative making up a name then in most cases find it's gone anyway. they can see it in bold with a logo and want that name as their business name and if you have the name that suits their company Bingo.

I can't see it being anymore of a risk that holding onto generic keyword domains especially if this brandable boom is hitting after all we are only in the infancy of the internet after all.

All input much appreciated

Best Tony

 

[biggie]

I can't see it being anymore of a risk that holding onto generic keyword domains especially if this brandable boom is hitting after all we are only in the infancy of the internet after all.

All input much appreciated

Best Tony

:talk:

Hi

the risk you don't see is, a generic keyword domain may also receive traffic and earn revenue....where a brandable may not.


therefore, you're holding something that is not paying for itself, which could take years to sell, until that "right' buyer comes along

so if that's all you own are brandables, you may have to sell some at lower cost to maintain the rest.


imo...

 

[Ms Domainer]

*

I think it's worth risking having a few brandables in one's portfolio, but I wouldn't go overboard.

I recently sold one for a nice hunk of change.

I can't reveal it at this time because, while I have long ago been paid, the domain lingers in sedo's transfer account. I don't know why, but who can figure out some buyers?

When registering these kinds of domains, I look for the following characteristics:

--Short domain (no more than 8 letters, unless it's a full-sentence domain, like WeAreIndies.com, which I'm using, so not for sale)

--Catchy (VERY important--it must create an earworm in your head)

--Pronounceable

--Passes the radio test (although the one I sold would not, LOL)

--Must be a hand reg or very cheap auction win with nice age--otherwise, too risky.

--I have to like the name (I really liked the one I sold, but I like the money better)

--Intuition. Sounds crazy, but I have had good luck with domains that my intuition told me to reg.

--It must not already be TM'ed​

That's about it.

*

 

[nebulalive]

Valid point well made, If you were only dealing with brandables and especially if you were investing with money that you could not afford to lose or keep up the renew fees. I as most domainers use money that i can afford to lose if it came to it.

Look at dn journal this week their are tons of Brandable sales just over the last few weeks, who knows this could be the start of things to come.

I think most people assume businesses of any size have a great deal of knowledge of Seo, but you would be surprised how little most of them know, i get emails back saying i already have a domain name, how would more be of use to us etc. thats if im tring selling a keyword rich domain to a biz like appiporay.com lol

People like to be spoon fed, have it in front of them i really do think we are going to see a big change with the domain industry .com is far more important now even with all these new tlds being released what seems like on a daily basis.

I think you have to evolve and go with the times ideally i would have a portfolio 50/50 brandables /keyword rich etc

---------- Post added at 08:59 AM ---------- Previous post was at 08:46 AM ----------

I did have a quick look but couldn't see one is there a showcase for brandable domains on here?

 

[infmoney]

In the "short domain" forum, Showcase Your Brandable (5L) LLLLL.com Domains.

I like brandables as well but there are so many options when it comes to brandables that most would just find another domain for reg fee.

I only have about 10 brandables tops and haven't sold one yet. I'd take a good generic keyword.com over a brandable any day.

Valid point well made, If you were only dealing with brandables and especially if you were investing with money that you could not afford to lose or keep up the renew fees. I as most domainers use money that i can afford to lose if it came to it.

Look at dn journal this week their are tons of Brandable sales just over the last few weeks, who knows this could be the start of things to come.

I think most people assume businesses of any size have a great deal of knowledge of Seo, but you would be surprised how little most of them know, i get emails back saying i already have a domain name, how would more be of use to us etc. thats if im tring selling a keyword rich domain to a biz like appiporay.com lol

People like to be spoon fed, have it in front of them i really do think we are going to see a big change with the domain industry .com is far more important now even with all these new tlds being released what seems like on a daily basis.

I think you have to evolve and go with the times ideally i would have a portfolio 50/50 brandables /keyword rich etc

---------- Post added at 08:59 AM ---------- Previous post was at 08:46 AM ----------

I did have a quick look but couldn't see one is there a showcase for brandable domains on here?

 

[GiftedDomains]

Honestly, i switched completely to Brandable names the last year. Almost sold all my EMD domains (also for very low prices just to get rid of them).
Much more success with brandables recently.
The EMD market is just too strained and i noticed a lot of start-ups and companies just don't want to be the next OnlineAppDevelopmentCompanyLosAngeles.org , etc. , Of course premium EMD domains will have their value, but i think mid and low quality EMD domains will have a hard time. Also many people predict that google will get smarter and smarter and one day (pretty soon) it doesn't matter anymore if you have the keyword in your domain or not, all that matters will be content. So a short and unique memorable cool/catchy name with good content will probably be better than a long boring keyword domain with the same content.
So many people prefer something short and unique recently. They want to be like Google, Yahoo, Ebay, etc. and they don't want to hear that they can't because they don't have enough budget for marketing, etc.... And they are ready to pay xxx - x.xxx, even though they know of course they can come up with something different and reg it for $8, but often times they want THAT domain and not an alternative one. Also as mentioned, some decisions are impulsive.

Also note that there are different type of brandable names.
We have totally made up short names like Snepy.com and we have keyword-brandables which are a combination of 2 keywords which normally aren't used together or don't exist in the real world like BrandScorpion, BlackLion, etc.

 

[alien51]

The concept of brandable domains, has never changed. It's the same as has been in the past. It's the search engine algo, that has changed.

The problem with "brandables", is that there must be a trillion possible brand names anyone in this planet can think of and not yet taken. Spending wholesale money to speculate on which brand name is cute and could be sellable, can be a wallet-buster.

 

[Theydon]

Great topic, brandables have the momentum but I agree picking one is a lottery. I wonder if domainers with marketing backgrounds have any more success.

 

[ProSence]

Great topic, brandables have the momentum but I agree picking one is a lottery. I wonder if domainers with marketing backgrounds have any more success.

Marketing is not bad niche!

 

[RaiderGirl]

I started out buying up brand domains before moving to generics, they are very SLOW to sell, but when they do sell, the reward is great.. It might like a lottery as Pro-Sence points out, but if you go after domains that theirs a real market for, your chances of winning greatly improve.

I must of sold at least 40 in the last 10 years, sold 8 just last year.. I agree the trend is moving toward shorter and catchier domains, but the market for traditional names is still there, make no mistake about it.

 

[Kate]

The problem with "brandables", is that there must be a trillion possible brand names anyone in this planet can think of and not yet taken. Spending wholesale money to speculate on which brand name is cute and could be sellable, can be a wallet-buster.

Yes, but on the other hand some brandables are better and more desirable than others. The best are already taken :gl:

 

[jideofor]

Interestingly educative. I have been pondering over this as well, but still a newbie and learning

 

[Name Trader]

I wouldn't advise a newbie to go out and start registering brandables. Look at BrandBucket and all it's imitators. They probably sell a small fraction of those domains. I would advise anyone not to have more than 5-10% of their portfolio in brandables.

 

[godolphin]

Look at BrandBucket and all it's imitators.

Can you list few top competitors of BB?

 

[GiftedDomains]

They probably sell a small fraction of those domains.

Compared to the fraction of domains which are sold at other domain sites or private sites, i would say the chances are still very good at brandbucket. As far as i can see there are around 1500 domains listed at the moment, plus around 500 domains are marked as sold. And all of these are x.xxx sales. Now i don't think you can find any other domain marketplace out there with this success rate.

The reason why there are immitators is because they are successful.

 

[RaiderGirl]

Yes, but on the other hand some brandables are better and more desirable than others. The best are already taken :gl:

Yes, I have to say it was quite fun bidding against "SaggyDimes" "Michael Mann" over brand names at auction, I remember I outbid him on a $2K domain and I sold it a month later for $15K

$13K less in Mikey's bank account

We battled quite a lot back in the day when he owned Buydomains, his bids were surprisingly low actually and I won more than I lost.. But when he wanted a domain really bad, he would enter as much as a $100K.. You could play with the bidding after the auction to see what his max bid was, Not sure if that was at Pool or Namewinner...

warhero.com was one of the names he went real high on.

 

[Theydon]

BB may have a good marketplace but their customer service and response times to the people selling the names is currently falling short.