.tv Blinkx explains why Internet video matters!!!

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Q&A: Suranga Chandratillake
A cofounder of Blinkx explains why Internet video matters and how his company can contribute to its growth.

Last week, at Demo07, an annual conference that showcases new technologies and startups, Suranga Chandratillake, a cofounder and co-CTO of Blinkx (pronounced "blinks"), was voted "Demo God" by the show's attendees.

Technology Review: What's so great about Internet video? Why is it growing so fast?

Suranga Chandratillake: The infrastructure is in place now. The bandwidth and processing power are available. Video cameras are cheap and editing software is free (or almost). Ultimately, this all represents a massive lowering of the barrier to entry, which has utterly disrupted the supply side of this enormous global industry. Previously, all production was controlled by a handful of individuals, and the distribution of that content was tied to a small number of restricted mediums: the cinema, Blockbuster, cable TV. Changing the paradigm of entertainment production and distribution matters on multiple levels. In society, the democratization of media means we're all able to participate in a global conversation or experience. Commercially, it's suddenly viable to support a diverse "long tail" of content, which previously had a hard time getting an audience.

Read further: http://www.technologyreview.com/Biztech/18141/

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