I think it's a great name- it already stirred up this crowd!
There is nothing rasist about this name. I think it's a very positive name and one that could sell a money-making idea/system, or have articles about rich black people, how they did it, how others can too, etc. And no, whiteandrasist is not the same thing. There is a double standard in out society whether we admit it or not. It's perfectly ok to have Black Entertainment Television, but it's not ok to have White Entertainment Television. I don't neccessarilly agree with it, but the double standard is a fact of life.
The only people afraid to say "black" are white Liberals, where political correctess has gone way past common sense. Ask a Conservative Black man what he is and he'll say Black before he says African American. I remember Colin Powel, when asked how does it feel to be African American and in such power, he answered " I'm Jamaican, not African". And Jesse Lee Peterson always begins his radio show with "I am a black American, nothing African about it".
Please everybody, lighten up, it's ok to talk about race. The more we do, the quicker we will get past all of this fear to talk about it. We are what we are and there's nothing wrong with whatever you are. And people who are so easily offended really need to lighten up, because they hurt more than help.
In summary- great name with huge potential, build something out of it and the sky's the limit. Until you build something, it's just air.