Big $$$ Sale of "Challenge . com" & "VI . com"

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Just noticed this on TechCrunch - http://techcrunch.com/2012/02/13/top-domains-visalus-dishes-out-825k-to-buy-challenge-com-vi-com/

Hope it hasn't already been posted...

Today, we’ve learned that ViSalus Sciences, a direct sales “health transformation company” that distributes weight management and nutritional supplement products, has entered the shortlist of pricey domain name buyers. The creators of the so-called “Body By Vi Challenge,” which (among other things) is a 90-day contest that offers people health products, support, and cash prizes in an effort to incentivize them to achieve their weight loss and fitness goals, announced today that it has acquired “challenge.com” and “vi.com.”

Together, the domain names were purchased by ViSalus for $500,000 and $325,000, respectively. The purchase of “challenge.com” alone is one of the top ten most expensive domain names bought in 2011, through today. At a combined value of $825,000, the two domains together...