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Best eCommerce Storefront Options For Domaining?

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Advice on options please.

I can code html/css and some mysql. I don't want my hand held with design, hosting, or payments. I want to be as independent as possible in setting up my storefront without having to reinvent the programming wheel.

I want a powerful basic platform (willing to consider paid, rather than free) to build an original domaining storefront - but along the lines of the brandables sites like brandbucket, brandroot. I need the scaffolding to get me started - I would get to work on the coding to make it unique.

What is the gammet of options out there? Obviously one is WP, but is there anything more powerful? Stable? Is WP theme customization copyrightable? What about easiest payment options? Escrow? Paypal? How about protecting against chargebacks?

Do I have to really become a programmer and do it all from scratch to copyright my storefront? I guess I want a balance between starting from scratch and complete automation.

Your help will save me alot of research time. Thx!
 
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AfternicAfternic
Learn some PHP if you don't know it already. It's very easy to learn and it will be great help.
PHP+MySQL works great. Look at my site GoWebnames.com, all of it is coded in php+mysql.
Wordpress is nothing but a PHP+MySql system with all the fluff.

PHP works great with HTML. First make a very basic PHP templating system (index.php) that calls three different files (header.php, main.php and footer.php). Next, you can create special rules as to what appears through each file on different views (home.main view, login view, error view) and like that.

PHP learning curve is not very steep, if you learnt any language in college, you can catch up on it pretty fast.

A simple "Hello World" in php (you can name it index.php):

<!DOCTYPE html>
<html>
<head>
<title>Hello World</title>
</head>
<body>
<?php
echo "Hello World";
?>
</body>
</html>


.
 
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Thanks for the response but let me try again in clarifiying my request.

I am decently versed in html/css/php/mysql and willing to spend a reasonable amount of time on coding to make a unique and copyrightable storefront.

What is the "Cadillac" of customizable eCommerce storefront software (paid or free) so that I don't have to code from scratch?
 
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Also, if you want to use WordPress, Easy Digital Downloads is a good option with some adjustments.
 
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