Benchmarking a Site 's Popularity Using Alexa

[dakman]

Even though Alexa as we know isn't accurate and only good to find out the general popularity of a site, has anyone come up with a formula or scale to make alexa ratings work for them when analyzing a site's popularity/unique users?
eg. 3 month avg Alexa rank of 20,000k is proportional to 1,000 unique users a day on avg...?

What metrics/formula could I use with Alexa's rankings to come up with a somewhat accurate # of uniques/pageviews/etc for a site?

Post your Uniques/day vs. Alexa rating here

 

[Midano]

eg. 3 month avg Alexa rank of 20,000k is proportional to 1,000 unique users a day on avg...?

There's too many variables in Alexa's formula. It's confusing and highly inaccurate.
I'd say, you can safely rely on it if the rating is below 1000.

 

[SaN-DeeP]

I will never trust alexa for site popularity.
From What i have read, alexa gives more preference to sites browsed having the alexa toolbar installed.. (isnt this wrong ? )