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Behind the Brandable Keyword: Geek

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Arpit131

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The modern day definition of the word Geek is nicely summed up by the Urban Dictionary as “The people you pick on in high school and wind up working for as an adult”.

Because of the rising popularity of the geek persona company names ending or starting with the word Geek have become more and more popular and quite a few of these startups have evolved in established companies with strong brand recognition and large client bases.

Some examples are:

  • EventGeek is the ultimate event management platform, with project management and ROI tracking for hosts and sponsors. The company was only founded last year but already has customers like Google, Uber, Okta and InVision who use EventGeek every day to manage thousands of events per year.
  • Founded by Robert Stephens in 1994 Geek Squad was the first 24-hour task force dedicated to solving technical challenges. Robert founded the Geek Squad at age 24, with $200 in his pocket, a bicycle and a nerdy white-shirt-black-clip-on-tie outfit. The company was acquired by Best Buy in 2002 for an undisclosed sum.
Some of the largest sale with the geek keyword are :

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The complete article is available on DNGeek
 
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