My first thought was not along the lines of the actual definition of the word. It's a word that really needs some sort of context to make sense. I do kind of like the sound of it, though - which might be conditioning after years of 'Axe' (different word, I know) body spray commercials, and people pronouncing "asked" incorrectly.
I don't know how much actual development potential it has, but it gets at least a few points in the "sounding/looking cool as a brandable" category.