domains Atom launches Cloud Broker program

[equity78]

Atom.com announced their Cloud Broker program on X and all the details are on their helpdesk. So now if you want to promote Atom premium listing domains, you can. Here is what it says for the broker side, their is a bunch of info for sellers as well. How Does It Work For Cloud Brokers? […]
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[Leo2k]

Their terms do state, "Directly targeting Trademark holders of specific domains is prohibited.".

But we all know how well people follow instructions...

I would have preferred it if they made you apply to be a cloud broker and select brokers based on their experience, existing domains, social media, etc.

They have an option to exclude domains from the cloud list. So we can add the trademark names to the excluded list to be safe.

 

[CheapBrandables]

What a disappointment! We signed up years ago to have our Atom names outbounded by a broker. It was going to be 'real' brokers, with one assigned to each account. We followed up a few times early on and were met with 'it's coming' responses. Obviously they never got enough actual brokers to make the program work, and now this! I was excited when I got the email because I thought they had finally figured out how to institute the original program. What a disappointment Atom .... another disappointment, I should say!

 

[biggie]

Atom.com

Hi

they should have kept the squadhelp name

atom sucks as a brand for them.
they used domainer money to buy that name and now they are f'ing up the industry with this bs borker shiz-zit.

everybody will have a client now for sure.

will not use their service!

imo...

 

[draco]

What a disappointment! We signed up years ago to have our Atom names outbounded by a broker. It was going to be 'real' brokers, with one assigned to each account. We followed up a few times early on and were met with 'it's coming' responses. Obviously they never got enough actual brokers to make the program work, and now this! I was excited when I got the email because I thought they had finally figured out how to institute the original program. What a disappointment Atom .... another disappointment, I should say!

If you have REALLY good names, you do get a broker with their Ultra Premium marketplace.

It sounds like they may be assigning brokers to additional accounts later this year, as their new program progresses and they evaluate the brokers.

 

[Future Sensors]

42,903 domains participating in this program now.

 

[Lox]

https://twitter.com/x/status/1814145947695235431

 

[Future Sensors]

Here's an impression of just some random domains that participate in the Atom.com Cloud Broker Program via opt-in (not my domains). Good luck to the brokers!

Link: https://www.atom.com/cloud-broker/all/q/google

 

[bmugford]

This is one of countless ideas that are great in theory but not in practice.

I think it's a terrible idea in theory, and will be an absolute debacle in practice.

The idea that you are going to give some random 3rd party permission to spam your domains is crazy IMO.

Brad

 

[Mister Funsky]

Both in the domain world as well as in general business world life, this seems to rank as one of the most crack induced moves I've seen in the last 6 months...of course, I could be wrong.

Has someone mentioned 'hail mary' previously?!?

 

[Bravo Mod Team]

I think it's a terrible idea in theory

This sounds nice in theory, albeit romanticized and unlikely:

- Content creators and bloggers who write about naming and branding topics (e.g. "10 best domains for Health AI startups").​

- Established businesses like branding agencies and CPAs who can pitch relevant names from our Marketplace to their existing clients.​

Atom should probably block clearly-problematic domains from participating in the program.

 

[Future Sensors]

48,697 domains participating in this program now.

 

[zotix]

From my perspective, this is a good revenue stream for Atom & might boost their CTR - which is then another marketing point to go with Atom.
From the finance pov, their overhead costs will decrease due to lower internal admin costs.

But as others wrote, TM-related issues, bots that might abuse this feature with spamming - in the long run, they must establish a robust monitoring system to track this. It's currently in the early stages, so Atom should be careful - even Domain Parking is abused with specific tactics, even after multiple years of going live.

The other point is: How are they maintaining brand consistency? Are "brokers" getting a guideline or something?
But I can repeat the others: Keeping the TM-related stuff safe, setting clear boundaries, and implementing strict consequences are the most important things. Otherwise, I see an ample compliance & risk mitigation topic.

Those business ideas often come with knowledge-sharing & community-building to exchange and teach the "brokers".

Im not much into this topic of Atom; just read the OP Article and the comments.

But @Future Sensors Numbers show that the demand is high.

Need to read more about this. Could be a big thing; but also something that causes reputational risk.

Best
zotix

 

[Domo Sapiens]

Define: Broker

 

[zotix]

Define: Broker

I think you did not read the Thread right?

https://www.namepros.com/threads/atom-launches-cloud-broker-program.1330685/post-9209974

There you go

 

[JB Lions]

“If multiple Cloud brokers pitch the same domain to same buyer, the Cloud Broker whose link is most recently clicked will receive the commission.“

Reads like affiliate marketing, last click gets the sale. Affiliate marketing has grown lots of programs. If they monitor/enforce the program as they have outlined, good be a good thing, time will tell. It would be lots of hungry active people trying to sell your names.

I tried a traditional broker years ago with 2 top names, I don’t think they were very active in finding a buyer, all they did is put my name in their newsletter and spam. How do I know? I had an email account that was only used for Linkshare merchants at the time. One day checking my email, I was surprised to see this brokers newsletter with my names. Top broker everybody has heard of. Haven’t considered another broker since.

I generally would be fine giving somebody a cut for finding actual buyers. I don’t do outbound usually, tried it a few times in the past. Some people may love it and actually be good at it.

Affiliate marketing your domains, it’s worked for everybody else on the internet….. if done right. Amazon and eBay, 2 of the biggest, big, open affiliate programs

 

[JB Lions]

Maybe somebody should start a domain affiliate program or network. Affiliate marketing gives you reach, access.

Imagine if you have some cannabis domains. There are lots of websites, social media accounts with large and active audiences, newsletter etc. It could be somebody with a huge YouTube channel, mentions your names, tells the audience if interested click their affiliate encoded link. The great thing is you don’t pay any money upfront, you pay on performance aka an actual sale.

I have a few cannabis names. If some big site wants to write an article on acquiring good names for your cannabis business and links to my names resulting in a sale, great

 

[equity78]

Here's an impression of just some random domains that participate in the Atom.com Cloud Broker Program via opt-in (not my domains). Good luck to the brokers!

Link: https://www.atom.com/cloud-broker/all/q/google

Show attachment 259618

Why is Atom allowing obvious trademarks on their platform?

 

[draco]

Why is Atom allowing obvious trademarks on their platform?

Apparently you can submit Standard or Partner Network domains to their Cloud Broker program. Looks like they need a better trademark search algorithm / AI to keep those names off the platform.

I'm also not sure why they even allow Standard and Partner Network domains into the Cloud Broker program. If they've been rejected as Premium domains, is a broker really going to waste their time with them? And it makes it more difficult for brokers to find quality names they want to promote.

 

[Abdullah Abdullah]

So, now that they added the requirement to sign up and get approval in order to become a broker, will you still risk and participate?

 

[Future Sensors]

So, now that they added the requirement to sign up and get approval in order to become a broker, will you still risk and participate?

For me: still a big no. In the current setup it's completely unclear who will broker your domains and how they will do this. That gives a very uncomfortable feeling. Perhaps, if the Seller can see and select in advance which broker will do it and how they will do this, I would consider it for a set of very specifically selected domains.

 

[zotix]

Apparently you can submit Standard or Partner Network domains to their Cloud Broker program. Looks like they need a better trademark search algorithm / AI to keep those names off the platform.

I'm also not sure why they even allow Standard and Partner Network domains into the Cloud Broker program. If they've been rejected as Premium domains, is a broker really going to waste their time with them? And it makes it more difficult for brokers to find quality names they want to promote.

Relatively easy to answer, and Im very sure you know the answer as well:
To reduce admin costs, focus more on their premiums & most importantly, find people who get the trash sold.
This will lead to a higher CTR for Atom; thus, they can use it in their marketing to advertise that a Domain gets sold in approximately two months.

 

[zotix]

For me: still a big no. In the current setup it's completely unclear who will broker your domains and how they will do this. That gives a very uncomfortable feeling. Perhaps, if the Seller can see and select in advance which broker will do it and how they will do this, I would consider it for a set of very specifically selected domains.

I mean, you are totally right - I can't agree more.
Selected Domains is still hard to distinguish, since they cant guarantee and run for everything a IP/TM check, thus they should rather higher the bars for brokers, and if not already done - put the liability full towards them.
But in any case, reputational risk will hit Atom.

Mustafa

On Atom.com, discover 200,000+ ready-to-use brandable domains hand-picked by our branding experts.
https://www.atom.com/name/HatchHub.com

And I assume those are the Premiums only because they write "handpicked by experts"

 

[draco]

Relatively easy to answer, and Im very sure you know the answer as well:
To reduce admin costs, focus more on their premiums & most importantly, find people who get the trash sold.
This will lead to a higher CTR for Atom; thus, they can use it in their marketing to advertise that a Domain gets sold in approximately two months.

Since brokers can pick the domains they want to promote, are any of them really going to bother with trash?

Which would you promote, ElPuertoRico or Bagsy? And if you're a very experienced broker, Bagsy or Jam? All .com.

 

[zotix]

Both.com seems to be a good one ))
I got your point.

By the way. I found the smartest Domain Seller on Atom (edited).
I don't know if I'm allowed to put more Details here, but he posted his Domain + Price (easy to find), added a Description with the Terms, an Expert appraisal of my Domain, and promoted his Appraisal tool.
Genius. With a Ref link, which goes through this Domain to sell.

 

[zotix]

Apparently you can submit Standard or Partner Network domains to their Cloud Broker program. Looks like they need a better trademark search algorithm / AI to keep those names off the platform.

I just checked their TOS, i think only Premiums are eligible for that:

Source: https://helpdesk.atom.com/en/articles/4466451-what-are-standard-and-premium-listings