with the new look of their serps, tv commercials, and now customized servers that cut power usage by 30%, ask is heading in the right direction in reasserting itself as one of the major search engines out there. hopefully ask.com's sponsored listings can continue to grow as a viable search engine marketing option.
source: http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9044958"The box comes in at a much lower price because it only has the components that are required to support each application," said Mark Stockford, the senior vice president of operations at the Ask.com. This customization capability on its industry standard servers has cut server power usage by 30%, he said.
Dell launched a program earlier this year aimed at its largest customers -- the ones who buy at least 1,000 servers each quarter. Essentially, it's co-designing servers with these firms, said Andy Rhodes, who heads sales and marketing for Dell's Data Center Solutions, a new business unit.
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