Amazon is now the proud owner of the .secure new gTLD, after much smaller competing applicant Artemis Internet withdrew its bid.
Coincidentally, the settlement of the contention set came just yesterday, the day before Artemis took its .trust — which I’ve described as a “backup plan” — to sunrise.
Don’t expect many brands to apply for their names during sunrise, however — .trust’s standard registration policies are going to make cybersquatting non-existent.
Full Article: http://domainincite.com/17790-as-trust-opens-for-sunrise-artemis-dumps-secure-bidNot only will .trust registrants have their identities manually vetted, but there’s also a hefty set of security standards — 123 pages (pdf) of them at the current count — that registrants will have to abide by on an ongoing basis in order to keep their names.
