But whom are you targeting here?
If you say for example - ArmyGear (we are looking from the target search point of view) - then it's clear it could be interesting for private companies that do provide gear that are used in the military.
But you say ArmyUpdate - who would be interested in this? Personal blog on military news? Too artificial...
Always look from a customer perspective, don't just take a name because it's available and half-way to make sence...