Are these affiliate stats within the "normal range"?

[MeanerDomainer]

Do these affiliate stats sound right? Sorry, I am not revealing the product being sold (yes, it's legal and a normal product people buy) to not create new competition. :D

As reported by the affiliate network to me:

CRT over 30%. Sounds high to me, but I think it could be that high due to the product, site design, etc.

Sales only 1.1% per click. Is that within the "normal range" for all kinds of products? (Sorry, I know it's harder to answer without knowing the product.)

 

[enlytend]

Is that their proclaimed conversion rate?

Sales only 1.1% per click. Is that within the "normal range" for all kinds of products?

Sales credited to YOU are only 1.1% per click?

What are they clicking on? A banner or a text link? 1% is around the average conversion for banners that are just dropped on a page. Is your page content general/informational or presell? How targeted is your traffic and can you tell us the item price range?

(BTW, you know we have an Affiliate Talk section here which is the perfect place to discuss this sort of thing ...)

 

[MeanerDomainer]

Oops, I obviously should have read more than just the words "affiliate programs". :red:

Site is informational. Script on ad lets visitor make choices and then click to learn price. According to the stats they provide about 1/3 of visitors click on ad, but only 1.1% of those who click on ad buy. Product price range around $100-500.

OK, 1% of people who click on ad completing a purchase is probably normal.

 

[enlytend]

33% clickthrough rate and 1.1% purchase rate - so the ad is enticing but when they get to the site most people think twice before whipping out a credit card

That price range reaches into the area where people need to think a while before buying.

If you can do a SUBTLE (<-- important) pre-sell on your page or site you may be able to shift your conversion rate up a little. Reviews, comparisons to competing products, overview of the market ... give people information not readily available elsewhere that might put them in a better place to make a purchase decision.

 

[RazorNF]

That price range reaches into the area where people need to think a while before buying.

Sometimes its not necessarily the price - there's also the look and feel of the site itself.

There has been times I land on a site, and my spidey senses go off - and say "there's no way I'm giving this site my credit card #".

Or the ad implies one thing, and the product at the site ends up being something else.

Also look into your traffic. Without knowing what it is your selling, it could be an issue that the store doesn't ship outside the US?

Lots of different variables...

 

[MeanerDomainer]

33% clickthrough rate and 1.1% purchase rate - so the ad is enticing but when they get to the site most people think twice before whipping out a credit card

That price range reaches into the area where people need to think a while before buying.

If you can do a SUBTLE (<-- important) pre-sell on your page or site you may be able to shift your conversion rate up a little. Reviews, comparisons to competing products, overview of the market ... give people information not readily available elsewhere that might put them in a better place to make a purchase decision.

Yes, I do a pre-sell with the primary goal of trying to push buyer toward better quality (and therefore more expensive :p) product.
I should probably experiment with also assuring user of the quality/legitimacy/etc. of the specific merchant also.

---------- Post added at 07:07 AM ---------- Previous post was at 07:05 AM ----------

Sometimes its not necessarily the price - there's also the look and feel of the site itself.

There has been times I land on a site, and my spidey senses go off - and say "there's no way I'm giving this site my credit card #".

Or the ad implies one thing, and the product at the site ends up being something else.

Also look into your traffic. Without knowing what it is your selling, it could be an issue that the store doesn't ship outside the US?

Lots of different variables...

Transaction occurs on the merchant's site. Merchant's site looks legit, I don't see any concerns there.
Almost all traffic is from target market.

---------- Post added at 07:14 AM ---------- Previous post was at 07:07 AM ----------

Thanks for the replies. I was interested in knowing if a conversion rate of only 1% would automatically be a cause for concern for a product that people do need and buy. I guess it's in the normal range.
My question was actually dumb. People shop based on price. My first step is to research if pricing offered by the merchant is still competitive and to see if there are any other things to be concerned about such as negative reviews etc. etc.