Labeled as strategy in General Domain Discussion, started by DotEverything, May 23, 2020
Are paid directories back? Or are they still a thing of the past?
Meaning.....years ago....paid directories were a good business. Are they still? Or are they a thing of the past?
What comes to mind for me when I hear "paid directory" are/were advanced/optimized niche networks such as TvRepairMan.com.
If I recall correctly, it ran, or still runs on, a pay-per-call lead gen site. Where, an enduser (customer needing a TV Repair) will call a phone number, and that call will get redirected to a local repair man. The repair man makes $XXX, and the lead gen website get I think would earn around $25 per call.
See the Wikipedia of Howard Lerman
Though, that's a beefed up version. It could be as simple as W pays Y to list X on Z.
In return, W will market X to related niche customers, to drive traffic, and potential leads to Z for Y.
See the Web Directory Wikipedia page for more.
Done and dust.
Why do you think?
my understanding there are some successful ways to do it
There is a successful way to sell anything, including land on the moon. But the field is now done, however there will always be some guys still doing it.
IMHO, there is a place for highly specialized niche directories that also include high quality content. Generic Web directories don't seem to thrive anymore. In fact, most are defunct or aren't updated anymore.
Any examples of successful directories?
Do you know if any good private label templates?
from last year, but still applicable.....
Most directories are sh*t now and not worth the time, energy and can have a negative impact
There are many niche directories. One that comes to mind is this one:
I don't know of any private label templates that I could recommend. I think you are aware of one or two that have been used in the past.
If you want to have a successful directory, then it must be content based.
Agree. It’s a good bit of work.
Paid Web Directory are quite relevant if you can fly back time using a time machine. Unfortunately for that you need to wait till future until time machine is invented.
So, if I have a time-machine, they are a good business?
We have Mot-Station.com it’s something every car / motorbike needs once over 3 years old in the UK.
we built it for free and it gets ok traffic but only three owners of the garages pay out of the thousands listed.
There are other sites in the UK like Bark.com, TrustATrader.com, CheckaTrade.com etc who all work either on a monthly subscription or pay per lead but they invest heavily to advertise so I am not sure the profit margins are that high...
I would say you need either a small niche that you can own or have outstanding SEO skills to outrank everyone in the category.
just my two cents...
Until last year I ran a local guide for the catskill mountains with folks still submitting their website link/business info for $10 each. I think if you do the right advertising inside a niche it can be successful. Agree with TCK it should have relevant content to help with indexing in search engines.
Wasted effort, unless you have developed relationships in the industry/location, A LOT of quality content, and a lot of time. (And probably money for paid advertising).
Nobody really consults these things anymore, unless it's an industry-leading brand like Forbes or WeddingWire. Those are robust websites that have a lot of content beyond the directory, and decades in business.
What are the main things in it?
It works backwards someone has the targeted traffic and they categorize it. Most of what your talking about would be ghost towns. But see sig tor traffic exchanges.
Think of the collapse of 'Yellow Pages' which was the leader in the paper print version, as such the online paid directories have followed the same decline - only faster.
Oh directories... used to run lots of them from '02-'03 until Google killed them off.
I think that 'paid directories' as in just a site with nothing but directories on are a thing of the past.
However, , having paid directories on a website is the way in which, IMO, is the way to mature and evolve the 'paid directories'. By this I mean the building of a website that includes such is the logical progression of the idea. Take the domain 'AnywhereCarpenters.whatever', now that should have general pages about the area and woodworking, say local evening classes on the subject, any old wooden furniture that was made locally and now in the local museum, brief history of companies in the area concerned with the timber or furniture trade, etc., etc.. Then when you have this website set up you can incorporate local advertising on these grounds and offer local companies highlighted spots or boxed advertising placements on the different places as well as having a 'directory'.
Of course such directories can also include things like architects, antiques shops, builders, and anything else that could possibly be associated with the use of wood in some form or other and it is not limited to just 'carpenters'.
One thing that used to drive me personally mad is when in the past you went on a directory site, say for Idaho you would get listings for Hawaii and Alaska for example. So the directories have to be well sourced IMO to gain traction.
Separate names with a comma.