.tv Apple scoops up Matcha.TV

[ThreeD]

This is pretty interesting

Apple may still keep us guessing over whether it will ever make a physical Apple TV set, but it’s clearly strengthening its play for the living room, by becoming the conduit between us and the screen on which we choose to watch video content.

On Tuesday, it emerged that Apple has made a key move into second-screen TV: the company acquired video recommendation site, Matcha.tv, a service which let users aggregate programming guides for different video services like Netflix, Hulu and Amazon.

http://techcrunch.com/2013/08/13/apple-scoops-up-matcha-tv-to-pack-more-smarts-into-apple-tv/.