Anyone know a good click-through rate for a t-shirt shop?

[BetterHosting]

I have a t-shirt shop that gets a fair amount of traffic from t-shirt countdown. I've gotten over 900 uniques in October but my CTR is the pits.

I've been getting decent impressions for about 5 months (although this is by far my best month, so far). Previously I hadn't really bothered with adsense and had a couple of small ads. Before the beginning of October I really amped up my adsense. This has helped some but I still don't seem to have gotten it right.

Are low click throughs on t-shirt sites the norm? I would think with all my traffic coming from t-shirt countdown the visitors would be very targeted and more likely to click on ads.

the website is: http://poshgear.thatposhgirl.com

 

[bobdigital]

http://www.cafepress.com

 

[BetterHosting]

Um...?

 

[Epic]

Try tracking your different ad units with different channels and seeing how they perform. I would imagine that the leaderboard ad at the top isn't doing much for you. It's out of the way and people will tend to skip right over it and look at your content. Maybe instead of it being there, put an ad in the middle of your content so it gets more attention. A 468x60 ad would probably do the trick on your product pages, and if you have some pages with just text try a 200x200 ad with the text wrapped around it.

 

[robertjr]

To be honest, I think your adsese layout could use some improvement, that is causing your poor CTR. I have many "t-shirt" domains parked and the CTR is above 30% on most of them.

 

[sufi]

Just a precaution..
Be careful while posting your number of impressions, clicks, CTR or ecpm on open forum as google adsense doesn't allow it. According to their TOS, it is highly confidential information. You might get in trouble because of this.

 

[BetterHosting]

Thanks, sufi. I've edited my post and removed that information.

 

[sufi]

I had a look on your website. First of all you are using 4 Ad units on a page and maximum google allows is 3, so you might want to remove one before you can get into trouble. Secondly, you do not have much content on the page (It look more like MFA site). Try to get some relevant content on the page and then blend your ads with the layout background, this might help you improve your CTR. Don't blend sooo much that it looks tricky. Best of Luck

 

[Epic]

I had a look on your website. First of all you are using 4 Ad units on a page and maximum google allows is 3, so you might want to remove one before you can get into trouble. Secondly, you do not have much content on the page (It look more like MFA site). Try to get some relevant content on the page and then blend your ads with the layout background, this might help you improve your CTR. Don't blend sooo much that it looks tricky. Best of Luck

He has 3 ad units and a link unit. This doesn't break any rules.

Also, you do need some more content on your page, since your ads aren't 100% targetted. Like I'm seeing some ads for baby names.

 

[sufi]

Oops, my bad.. please ignore that part of my post if I was wrong..

 

[BetterHosting]

Thanks for the feedback guys. I'm not sure what an "MFA site" is.

 

[Epic]

Thanks for the feedback guys. I'm not sure what an "MFA site" is.

MFA is "Made For Adsense."

I don't really think your site falls in this category, but generally made for Adsense sites have lots of ads and very little content.