I've pre-regged a select half dozen and have gotten trumped out of 5, so far, by the TM holder registrations. The terms I selected were generic words that weren't company names so I figured I had a shot at them but, that wasn't the case. Some companies are TMing the term + mobi, ie [example]mobi to enable them to register the .mobi domain. Although this has probably opened the door to some abuse, the names that I had queued that were, subsequently, registered were taken by legitimate businesses and not speculators posing as businesses so, I have no complaints apart from not getting lucky.
As my sig would indicate, I am high on the success of .mobi, as well as, the emergence of "mobi" as a common expression used, interchangeably, with mobile, which, is already taking place in the US.
Why am I high on .mobi?
1) Heavy hitters w/ deep pockets are supporting the gtld.( ie Microsoft).
2) Whereas, the other gtld's have general, *conceptual*, divisions based upon, proposed, usage and the the cctlds are divided by sovereignty and borderlines, .mobi addresses pragmatic, physical needs, which distiguishes it from all other gtlds/cctlds.
3).Mobi is not, merely, another conceptual category added to the gtld list to help, better, organize and demarcate the internet. .Mobi sites will be designed to be user friendly for the visitor who enters via a mobile device. Because the sites will be addressing the special physical requirements of it's users, in addition to providing a platform for mobile/mobi product related companies, .mobi has a VG chance of becoming the default "go to" ext for tapping into the net, via remote, mobile devices, IMHO.