I know this subject has probably been beaten to death, but in trying to get smart on trademarks I am a bit stumped on how easy it is to prove "bad faith." I understand there is a huge difference in registering something like ford or apple, versus something like horoscope, but how much care is needed in determining an appropriate sale strategy when a generic keyword like "horoscope" is trademarked? For example, horoscope is trademarked for perfume and a magazine. Say you have horoscope.ngtld, what is the best way to list this? (assuming ngtld becomes successful and "in demand") Is a generic landing page with contact info the best for this type of situation? Would listing it with a BIN price or a lease price prove "bad faith"? What made me nervous about listing is a .com that I was searching for led me to heavylifting.com - and it seems they are careful to note that all of their domains are for their own development and will not infringe on trademarks. Are they being overly cautious? Many thanks for any insights, opinions, etc.