.mobi Another Indusrty story...

[meegwell]

It's all about the future ad revenues! Who is amobee?

>>>



Cellular phone companies bank on mobile ads

Wed Nov 28, 9:57 AM ET

LONDON (Reuters) - Mobile phone group Vodafone (VOD.L) and Spanish carrier Telefonica (TEF.MC) are taking stakes in a mobile advertising company in a move to battle the threat of online giants Google (GOOG.O) and Yahoo Inc (YHOO.O).
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Vodafone Group Plc, the world's largest mobile phone company by revenue, and Spanish telecoms heavyweight Telefonica said on Wednesday they were taking undisclosed minority stakes in Amobee Media Systems, a mobile advertising solutions company.

San Francisco-based Amobee, which has already been signed up by Vodafone in Greece, the Czech Republic and Spain, was founded in May 2005 to provide a platform for advertisements on mobile Internet, games, video and messaging services.

Industry forecaster Informa estimates the global mobile ad market will be worth $11.35 billion by 2011.

Vodafone, which like Telefonica is facing rising competition and falling prices for voice and data services in mature European markets, said it saw a "tremendous opportunity" for brands to target customers directly.

Telefonica said it had run its eye over a number of competing mobile ad platforms but was banking on Amobee's carrier-centric model generating high quality adverts "ensuring that advertisers are given a compelling proposition."

 

[Mobi Cheap]

It's all about the future ad revenues! Who is amobee?
...

Don't know, but I don't like them already: if they really have a "carrier-centric model" then I'll be rooting for Google and friends.

Now $11.35 billion by 2011 - that just makes me want to add rep and the thing won't let me do that again.
:yell:

 

[ODST.com]

I'll add rep for you

 

[sags]

These other companies know Google is on a war footing for dominance of the wireless market and is slowly moving ahead step by step.

I started a thread which may explain some of these developments.

http://www.namepros.com/dot-mobi/400666-will-google-use-mobi-master-wireless.html

Regards,

Sags

 

[domainitrix]

These other companies know Google is on a war footing for dominance of the wireless market and is slowly moving ahead step by step.

Regards,

Sags

Yeah, everyone is buying, forming alliance with or partnering with whomever can provide the missing puzzle & fortifying themselves for race in the mobile market dominance it seems.