Amazon applied for 76 TLDs in the first round of the new gTLD program, including a number of Dot Brand TLDs. It is the company’s plans for one of those Dot Brands – .AWS – that may transform how companies view their Dot Brand assets moving forward, as Heath Dixon explains.
We understand you have plans to use .AWS to support an important project within the business. Can you explain what you are doing with .AWS and why?
The AWS marketing team initially used .AWS for marketing pages, such as our high-profile BUILDON.AWS campaign. But when we acquired .AWS we knew we also wanted to eventually use it for all of our services. However, our customers depend on the functionality of the amazonaws.com domain that we currently use for service endpoints (URLs for the entry points for connecting programmatically to AWS services). We will therefore continue to support endpoints on that domain as long as customers use them (which effectively means we will support them forever). Because we never deprecate existing functionality that customers are still using, we needed a solid business reason for customers to want to start using new names.
PDF Attached
(source: observatory.domains)
We understand you have plans to use .AWS to support an important project within the business. Can you explain what you are doing with .AWS and why?
The AWS marketing team initially used .AWS for marketing pages, such as our high-profile BUILDON.AWS campaign. But when we acquired .AWS we knew we also wanted to eventually use it for all of our services. However, our customers depend on the functionality of the amazonaws.com domain that we currently use for service endpoints (URLs for the entry points for connecting programmatically to AWS services). We will therefore continue to support endpoints on that domain as long as customers use them (which effectively means we will support them forever). Because we never deprecate existing functionality that customers are still using, we needed a solid business reason for customers to want to start using new names.
PDF Attached
(source: observatory.domains)
