Business In Vancouver (BIV) wrote an article about:
How a $135 million auction affects the domain name industry and your business
The parts I found most interesting:
Full article...
As the runner-up in the auction, that means Google bid at least $132 million in round #22 of the auction, which has an End of Round Price of $132,000,000 USD.[1] [2] [3]
It's incredible that Google was willing to pay $132+ million for .Web at auction. They must really believe in the new gTLD space!
The biggest winner is undoubtedly ICANN: NEW GTLD AUCTION PROCEEDS
+ Interesting: BIV modified their article since I started creating this thread:
How a $135 million auction affects the domain name industry and your business
The parts I found most interesting:
The previous highest public price for a gTLD happened just over seven months ago when GMO Registry of Japan acquired the .shop gTLD for $41.5 million. While not a number to sneeze at, Verisign blew away the previous record high. And while we’re making comparisons, remember that $100 million venture capital investment in Shopify back in 2013? Shopify is now a public company and an absolute force in the e-commerce game while its value is soaring past a billion dollars.
The runner-up in the .web auction was none other than Alphabet/Google, likely the only other registrar with deep enough pockets to participate in a hundred-million-dollar auction. Let’s say Verisign bowed out of the auction early and allowed Alphabet/Google to directly compete against .net with a synonymous .web domain name. Alphabet would then likely take aim at .com and allow its monstrous marketing machine to begin eating into Verisign’s domain name market share, potentially threatening to affect its stagnating stock price. From this perspective, the cost of doing business for Verisign is more than worthwhile, even if they happen to not generate a single dollar of revenue from .web for years to come.
The runner-up in the .web auction was none other than Alphabet/Google, likely the only other registrar with deep enough pockets to participate in a hundred-million-dollar auction. Let’s say Verisign bowed out of the auction early and allowed Alphabet/Google to directly compete against .net with a synonymous .web domain name. Alphabet would then likely take aim at .com and allow its monstrous marketing machine to begin eating into Verisign’s domain name market share, potentially threatening to affect its stagnating stock price. From this perspective, the cost of doing business for Verisign is more than worthwhile, even if they happen to not generate a single dollar of revenue from .web for years to come.
Full article...
As the runner-up in the auction, that means Google bid at least $132 million in round #22 of the auction, which has an End of Round Price of $132,000,000 USD.[1] [2] [3]
It's incredible that Google was willing to pay $132+ million for .Web at auction. They must really believe in the new gTLD space!
The biggest winner is undoubtedly ICANN: NEW GTLD AUCTION PROCEEDS
+ Interesting: BIV modified their article since I started creating this thread:
