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Afternic pricing for domain clearances: $0 - $299 range. How to get most of your xxx range sales.

Labeled as tips in Domain Buying and Selling Discussion, started by twiki, Oct 18, 2020

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  1. twiki

    twiki Top Contributor VIP Gold Account

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    I've been clearing a lot of domains lately, trimming some of the fat out.

    This gave me the idea to suggest other NP members some pricing points for clearance domains, or low xxx range domains, based on my experience.

    There are two definite winners: $199 and $75.

    Now let's see how all these worked out.

    First off, when time goes by and your domains get to the last 1-2 months or so, now it's the time to either renew and keep the price up, or to set clearance prices.

    Unfortunately for me things like NameLiquidate didn't work. But I got great results from tweaking Afternic pricing for discounting domains. (Side note I'm selling .coms so this might not work the same for another tld, just test.) So maybe you want to follow this pricing guide instead.

    Here is what to do with your .coms BIN prices, to clear out faster and for more:

    1) $299 BIN is the absolute top level when clearing domains to go. I'd use this price only for domains with definite value but which you want to clear for whatever reason (such as trimming down the portfolio). I use $299 with $150 as minimum.

    2) $199 BIN is the definite winner. If you have domains with retail price below 1K or with lower demand, but still clearly valuable, this is the price point that brought me most bang for the buck. Use $100 as min offer, not less.

    3) $149 never worked for me = not recommended. I only made a sale in this price point.

    4) $100 is a whole lot of discussion.

    I always get this from people when I have anything in the $99 - $199 range, they always like to bid $100. I call this type of buyer the fixed $100 lowballer. Fixed because they have a set mind, they pay $100 and never more. If you try to up them, they get aggravated and leave (also get awaken from their impulse buy).

    So if you get an $100 make offer, if it's good for you, TAKE IT. Don't try to negotiate, it never works, and you'll likely scare them off. (again I'm doing .coms so it might be different for other tlds)

    5) $99 is a very good option for certain domains that aren't worth more then that. I saw this selling far better than $100. Never use $100 as BIN; always use $99 instead. Since money in clearing domains is highly influenced by conversion ratio, the $99 choice is obvious.

    6) $75 is another great pricing level. My second favorite clearance price, actually. I use this for the lower value domains, ones that I might not clear fast for $99.

    Here is the deal with it, it's all psychological.

    $50 is a terrible price point as it brings very few sales, as buyers see the domain as being rubbish and the price actually influences their perception. $99 is sometimes too high for buyers, especially those who want to resell it later. $75 is in the middle and it suggests value while it still seems affordable. It's balanced.

    At this price point you normally find mostly crap on GD and Afternic, so if you have a rather decent domain for this price level, the chance is you're going to flip it before it expires.

    7) $50 = again this is the worst choice, I do not recommend it. Not only you make very little money, it also casts a bad light on your domain's value; and it is actually much worse than $75. Use it only if your domain is definitely bad, and never going to be sold for more than this, if at all.

    Now with the above price points, especially $199 and $75, I got thousands $ from my clearances and made the whole expiring lot profitable - as they paid for themselves so I just let the others expire. Any other strategy has brought me less than $200 for a lot of effort, while i made such only by selling one domain at $199, using the above pricing insight.

    Good luck with your sales, and use these pricing points! And please share your experience as well.
     
    Last edited: Oct 18, 2020
    The views expressed on this page by users and staff are their own, not those of NamePros.
  2. KTC

    KTC Established Member

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    This is pretty solid. I was thinking of other ways to make some decent money off of the domains I plan to let go instead of turning to Dropcatch.

    I use NameLiquidate, but something tells me that this is way more profitable. Do you promote your clearance as well or you just set it and forget it?
     
  3. twiki

    twiki Top Contributor VIP Gold Account

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    Set and forget. Don't have time for promotion.

    However I drive my domain traffic to Afternic sales pages (similar to ns3/ns4 but you also see the bin/make offer boxes). Have a custom lander and buy button sends them to Afternic. So this parking is the only promotion I do. (Example here)

    However I adjust prices like once per month. As expiring time comes closer, I decrease certain prices and yes they do sell after that.

    Edit: You can also park with Dan if you want (or Epik etc) but make sure you list on Afternic with above pricing points.
     
    Last edited: Oct 18, 2020
  4. Paltzar

    Paltzar Hardware.company VIP

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    This does not apply to all names
     
  5. twiki

    twiki Top Contributor VIP Gold Account

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    Obviously, haven't said it does. There isn't a one size fits all in most fields.

    It is however, a strategy to be tried out i similar conditions as described. [ Edit: to be more specific, I sell only 2-word .coms made out of 1) niche word, and 2) quality/location/action word ]
     
    Last edited: Oct 18, 2020
  6. Paltzar

    Paltzar Hardware.company VIP

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    good step
     
  7. twiki

    twiki Top Contributor VIP Gold Account

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    One more thing (update), these days I've repriced everything and listed with Afternic based on the above strategy.

    Since then (about a week or more), I'm getting about 2 x $75 sales per day, one $199 or $99 each other day. It runs very well and I'm getting in profit with the clearance so everything else sold retail gets to be 100% profit.
     
    Last edited: Oct 20, 2020
  8. KTC

    KTC Established Member

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    Nice!

    Have you thought about renewing some of them for another year just to see if they clear with some of your better domain names that you decide to try out or just leave it alone?
     
  9. twiki

    twiki Top Contributor VIP Gold Account

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    Sure, but I'm getting far better domains lately and I don't want to stretch more, already at 4k domains. Some are just being let go and I'm getting newer ones, better and often at discount. So it makes sense.

    I renew some, but the ones worth keeping for several years.
     
  10. Zarkoza

    Zarkoza Established Member

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    Regarding point 6. What do you put for your minum offer for the $75 DNs? Do you make $75 min offer and $99 BIN? I'm not sure if there's a way to leave out the min offer on listings! Thanks!
     
    Last edited: Oct 24, 2020
  11. lock

    lock DomainUsed.com VIP

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    I appreciate your insight again @twiki.
     
  12. twiki

    twiki Top Contributor VIP Gold Account

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    I'm using $75 BIN with $50 min offer. Sometimes min offer is used, but most times they pay $75 straight off.
     
  13. alcy

    alcy Top Contributor VIP

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    tnx but these are way above avg results imo that most can only dream of non scrappy names...I must be dropping above avg names. which begs the question..well..maybe u should be renewing them... if they get 100$ interest then they should get more money too. imo
     
  14. Jona4s

    Jona4s Established Member

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    I've had the same results. It's called "A race to the bottom". Aggressive pricing gives you market share at the expense of cutting the throat of your competition.

    Since there are only so many buyers in a given period, whoever prices lower will have more attention.

    I believe prices are very distorted and a lot of sellers are enjoying the bubble.

    But if we keep pushing prices down, the market might become more rational and stop overpaying $XXXXX for names that have decent alternatives in $XX range.
     
    Last edited: Oct 24, 2020
  15. twiki

    twiki Top Contributor VIP Gold Account

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    Some valid points here, but let me explain. A race to the bottom is not what I was suggesting.

    All my keeper domains are priced above 1k. Even those that naysayers would say they're worth peanuts, such as a .net or .co or whatever. If a domain is worth 1k+, I don't let it expire. I renew it. I also renew domains that are worth perhaps a few hundreds, BUT the chance to sell is very high. Ones that I know they will definitely sell within the next 1-2 years albeit for a lower price. If you are sure a domain will sell in the next couple years, even in the hundreds, dropping it is absurd.

    Okay. Now what I am personally clearing are domains like these:
    1. Lowever value domains, that I bought for tests. I call this my discovery layer. Such as an .info, a blue collar domain, all sorts of things to test various niches I'm not entirely familiar with. These domains were not supposed to be sold at xxxx range anyway. (note, I never made losses with these overall). Newbie domains fit this point as well.
    2. Bad ones. Domains that I discovered have a flaw and worth much less, registered perhaps in haste.
    3. Low demand ones. Domains that have value but I discovered demand is too low and I risk renewing them for too long and never selling, perhaps. These amount for losses so it makes sense to cut your losses.
    These domains were never supposed to be sold for say 2k+. They might be good for a few hundreds though, but I'm accelerating the sale with a well thought pricing strategy.

    Who said it's a race to the bottom? These are actually sold as they should be sold, nearby range, just faster. They won't push down the market. With value normal domains I do not recommend this. Yesterday for example I declined $500 offers for a couple $1.5k domains. Others maybe have taken that. I wont - my min price is for us to get introduced, not the price I intend to sell at.

    So don't race to the bottom please. Thank you.
     
    Last edited: Oct 24, 2020
  16. Zarkoza

    Zarkoza Established Member

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    Thanks Twiki! 😭

    Have you thought of $199 BIN and $75 MIN?

    Or even BIN $199, Reserve $99, and $75 MIN?
     
    Last edited: Oct 24, 2020
  17. twiki

    twiki Top Contributor VIP Gold Account

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    I dont' use reserve, but I am currently using $199 with $75 min as a blanket clearance setting in order to save time with setting individual prices for clearance domains.

    Still, if you are able to set prices exactly as I suggested, you will get better results than this. A $75 bin has a much faster sale than someone making offer of $75. Most buyers don't make offers like that so you're losing money on the table.
     
  18. garptrader

    garptrader Top Contributor VIP ★★★★★★★★★★

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    Afternic needs to update their platform which hasn't changed in more than a decade. It is NOT user friendly.

    Making mass price changes for dozens of domains at the same price level say from $750 to $599 or $500 to $349 is not possible. One has to manually go through their portfolio page by page and find each domain they want to change and change it individually (or possibly 2-3 on the same page). If one could sort domains by price, pricing updates would be much easier. I have suggested this before and do not understand why it is so difficult to implement.
     
  19. twiki

    twiki Top Contributor VIP Gold Account

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    You can do this easily via export and import of domain list. It is found under the "Add domains" on the right.

    Can be edited in Excel or you can write your own tools if you want. I use Excel and it's quite fast.

    Edit: Make sure you use the 'reconcile' option when uploading your domain list, otherwise it does not update prices.
     
    Last edited: Oct 24, 2020
  20. Zarkoza

    Zarkoza Established Member

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    Thank you : )
     
    Last edited: Oct 24, 2020
  21. twiki

    twiki Top Contributor VIP Gold Account

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    Never thank on the forum, use the "Thank" feature under the comment. In this way you don't clutter it with thanks, and the one that you liked gets a like point.
     
  22. Zarkoza

    Zarkoza Established Member

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    You can mass price on Afternic. Set your Domains Per Page to 50. Then Checkmark Select all, then you'll see in the grey Buy Now section you can put any price you want and it will add it to all your domains. Hit save and you're good to go. Screen Shot 2020-10-24 at 8.22.18 AM.png
     
  23. marijuanadomain

    marijuanadomain Established Member

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    "However I drive my domain traffic to Afternic sales pages (similar to ns3/ns4 but you also see the bin/make offer boxes). Have a custom lander and buy button sends them to Afternic. So this parking is the only promotion I do. (Example here)"

    So why doesn't Afternic have the BIN sale page that display the $$$ for the domain?
     
  24. twiki

    twiki Top Contributor VIP Gold Account

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    Have you seen the EXAMPLE HERE in this quote?

    Edit: In case you haven't figured this out, to use that BIN page you don't use nameservers like ns3/ns4. Instead you need to set a domain redirect from your registrar to your domain's sale page.
     
    Last edited: Oct 25, 2020
  25. twiki

    twiki Top Contributor VIP Gold Account

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    If you have more than 50 listed it's not feasible anymore. I have a few thousands.

    Fortunately you can fast Excel the list of domains, sort, copy-paste prices and upload back. Takes minutes for the whole list.
     

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