new gtlds AdWeek “Should Your Shop Purchase a .Agency Domain?”

[News]

AdWeek.com published an article on whether advertising agencies should step up and register a .agency domain. In the article there were a few people quoted, Mason Cole from Donuts who runs .agency, David Mitnick, an intellectual property lawyer and founder of domain name and brand monitoring services company DomainSkate, and Mark Ervin, chief brand officer at Big Communications, based out of Alabama.

Mitnick thinks a few big consumer-facing brands need to step in before the trend catches on. “Once you see the brands come out (think .yahoo, .bmw, .citibank), it will raise awareness and create some legitimacy around the space,” he added.

It’s hard to hold back the Internet. As Mason Cole of Donuts puts it, “This is part of an expansion that is just going to keep going. You will have well over a thousand domain names before it’s all over.

Full Article: http://www.thedomains.com/2015/05/08/adweek-should-your-shop-purchase-a-agency-domain/