- Impact
- 812
1. Customer discounts/incentives
When people fall upon hard times it is important we justify the cost of any purchase, offering special incentives or discounts can really help customers choose to purchase.
If a customer is undecided between two different products it might just be the discount you give them which could swing them one way or another.
Ensure you use the SG ‘credit crunch’ discount code on your site and look out for the Proactol one coming this week.
2. Push the price benefits over other options
One of the biggest concerns will be the price of the product, it is important that you show why choosing your recommendation will be a cost effective solution.
Compare against other products in the market place or other options. For example: by taking Proactol you will eat less saving you thousands from your shopping bills.
3. Increasing perceived value
It is even more important than ever that you push the extra value services; ideally you really want to promoted time based bonuses, order today and get $50 off. You should also really market the bonuses like “free shipping”. These could make a real difference when people come to order.
4. Selling everyday items
It is very important that your surfers do not look at the item as a luxury, often in difficult times people will stop purchasing more luxury items and stick to the necessities.
It is very important that you pass the message across that this is an everyday item which they cannot do without; this is not the purchase of a lifetime but just something else to add to their basket.
5. It’s quality and will not need replacing / Will last the test of time
Finally it is important that customers feel they are purchasing something of quality, after all this needs to last longer than before as we all have less disposable income. It is important you portray the message that this product is better value for money as it will last twice as long as other products in the market.
Source:
http://www.moreniche.com/forum/main...ips-marketing-during-recession.html#post77885
When people fall upon hard times it is important we justify the cost of any purchase, offering special incentives or discounts can really help customers choose to purchase.
If a customer is undecided between two different products it might just be the discount you give them which could swing them one way or another.
Ensure you use the SG ‘credit crunch’ discount code on your site and look out for the Proactol one coming this week.
2. Push the price benefits over other options
One of the biggest concerns will be the price of the product, it is important that you show why choosing your recommendation will be a cost effective solution.
Compare against other products in the market place or other options. For example: by taking Proactol you will eat less saving you thousands from your shopping bills.
3. Increasing perceived value
It is even more important than ever that you push the extra value services; ideally you really want to promoted time based bonuses, order today and get $50 off. You should also really market the bonuses like “free shipping”. These could make a real difference when people come to order.
4. Selling everyday items
It is very important that your surfers do not look at the item as a luxury, often in difficult times people will stop purchasing more luxury items and stick to the necessities.
It is very important that you pass the message across that this is an everyday item which they cannot do without; this is not the purchase of a lifetime but just something else to add to their basket.
5. It’s quality and will not need replacing / Will last the test of time
Finally it is important that customers feel they are purchasing something of quality, after all this needs to last longer than before as we all have less disposable income. It is important you portray the message that this product is better value for money as it will last twice as long as other products in the market.
Source:
http://www.moreniche.com/forum/main...ips-marketing-during-recession.html#post77885
