"Business strategy inevitably evolves as a company grows. And for some entrepreneurs, the same goes for the company's name.
Bizwomen spoke with three women who steered their companies through the complicated process of a name change and rebranding. One negotiated for a URL. Another made an appeal through humor. And the third brainstormed with an investor."
Read the three case studies of The Daily Muse to The Muse, Houston Market 2000 to Hollinden Marketing Solutions and MyLearningID to ProctorFree on this link:
http://www.bizjournals.com/atlanta/...-of-business-name-changes-the-strategies.html
Bizwomen spoke with three women who steered their companies through the complicated process of a name change and rebranding. One negotiated for a URL. Another made an appeal through humor. And the third brainstormed with an investor."
Read the three case studies of The Daily Muse to The Muse, Houston Market 2000 to Hollinden Marketing Solutions and MyLearningID to ProctorFree on this link:
http://www.bizjournals.com/atlanta/...-of-business-name-changes-the-strategies.html
