The site has been up since 1997.
It was not found on any search results on G00gle "other than the URL name" up until three years ago when I started SEO work on it.
Very nice rank there. I would keep a very close eye on the competition and research and analyze the top #1-#22 positions and see if you can figure out what they are doing different to our rank you and make changes to your site accordingly.
Pretty good but thats still page 3 of Google results which isn't going to get much attention. Hopefully you are also targeting more specific keyword phrases that you can get on page 1 for