The most comprehensive version yet of RivalIQ annual Social Media Industry Benchmark Report that studies more than 2,100 of the most engaging brands and companies to analyze what’s really making them so successful on social.
Our biggest report ever features the most important metrics across 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.
This report has everything you need to measure your social media success against your competitors on Facebook, Twitter, and Instagram across these 14 major industries. We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2020.
Social Media Benchmark Key Takeaways
Engagement rates decreased on Instagram, stagnant on Facebook and Twitter
The world’s most engaging social channel became a little less engaging this year while Facebook and Twitter managed to maintain engagement levels from 2019.
Posting frequency is down
Brands are posting a little less often on every channel.
All about the giveaways
Contests and giveaways were popular hashtags across almost every industry, so brands should seek out opportunities to engage followers with contests.
Carousels are key for Instagram
Carousels lead to high engagement across all industries, so brands should look for opportunities to combine photos into carousels. Why? Instagram carousels get re-served to users who don’t engage the first time, earning them more impressions.
Two new industries this year
We included Financial Services and Tech & Software for even more social insights for 14 top industries. You might be surprised to learn that Financial Services performs above average on each channel, while Tech & Software is an unexpected Instagram powerhouse.
read more (Rival IQ)
Our biggest report ever features the most important metrics across 14 top industries: Alcohol, Fashion, Financial Services, Food & Beverage, Health & Beauty, Higher Education, Home Decor, Hotels & Resorts, Influencers, Media, Nonprofits, Retail, Sports Teams, and Tech & Software.
This report has everything you need to measure your social media success against your competitors on Facebook, Twitter, and Instagram across these 14 major industries. We also feature tons of insights about how social media engagement has changed over the last year for these industries so you can optimize your strategy in 2020.
Social Media Benchmark Key Takeaways
Engagement rates decreased on Instagram, stagnant on Facebook and Twitter
The world’s most engaging social channel became a little less engaging this year while Facebook and Twitter managed to maintain engagement levels from 2019.
Posting frequency is down
Brands are posting a little less often on every channel.
All about the giveaways
Contests and giveaways were popular hashtags across almost every industry, so brands should seek out opportunities to engage followers with contests.
Carousels are key for Instagram
Carousels lead to high engagement across all industries, so brands should look for opportunities to combine photos into carousels. Why? Instagram carousels get re-served to users who don’t engage the first time, earning them more impressions.
Two new industries this year
We included Financial Services and Tech & Software for even more social insights for 14 top industries. You might be surprised to learn that Financial Services performs above average on each channel, while Tech & Software is an unexpected Instagram powerhouse.
read more (Rival IQ)
